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Posted on October 20, 2011 in Mobile General by susan
marketing mobile, Mobile, mobile marketing, mobile phones
(Want to learn more about how to succeed in mobile marketing? Please download my free “Secrets to Successful Mobile Marketing” video now)
Affinity’s American Magazine just came out with a study which tells us what we already knew intuitively; different age groups gravitate towards different device, 
Specifically, baby boomers love their e-readers, GenXers love tablets and Millennials are seduced by their smartphones.
Baby boomers (50-64) are 19% more likely than any other age group to own something like a Kindle. Gen Xers (ages 30-49) are 16% more likely to own a tablet like the iPad. And the Millennials (under 30) are 28% more likely to own a smartphone.
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