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Social networks are the most famous—and most powerful—forms of social media.  This is in part because each network represents a vibrant culture which nurtures both its people and the content they share.

I felt it would be useful for all of us to look at the statistics Brian Solis has so kindly pulled together for his readers in October 2009 and which describe in detail the people who define the world’s most famous social networks. 

I suggest you examine these numbers carefully.   Try to figure out what they mean for you and your social media program. Remember that behind the raw statistics are real people who are looking for information, guidance and connection—very possibly with you.   

 

Data: August 2009
All stats are from
Google Ad Planner unless otherwise noted

 

30-day traffic, (U.S., Worldwide)

Unique Visitors – 110 M, 370 M
Reach – 45.6%, 28.8%
Page views – 52 B, 160 B
Total visits – 3.1 B, 8.7 B
Avg visits per visitor – 28,23
Avg time on site – 20:00, 23:20s

Gender
Male: 43%
Female: 57%

Age

0 – 17: 18%
18 – 24: 7%
25 – 34: 14%
35 – 44: 20%
45 – 54: 24%
55 – 64: 12%
65 or more: 4%

Household Income

$0 – $24,999: 7%
$25,000 – $49,999: 22%
$50,000 – $74,999: 36%
$75,000 – $99,999: 18%
100,000 – $149,999: 12%
$150,000 or More: 5%

Children in Household

Yes: 36%
No: 64%

Education

Less than HS diploma: 22%
High School: 14%
Some College: 36%
Bachelors Degree: 20%
Graduate Degree: 8%

 

30-day traffic, (U.S., Worldwide)

Unique Visitors – 1.2 M, 4.6 M
Reach – 0.5%, 0.4%
Page views – 31 M, 97 M
Total visits – 7.2M, 21 M
Avg visits per visitor – 6, 4.6
Avg time on site – 6:50, 6:50

Gender
Male: 48%
Female: 52%

Age

0 – 17: 3%
18 – 24: 7%
25 – 34: 20%
35 – 44: 36%
45 – 54: 16%
55 – 64: 14%
65 or more: 3%

Household Income

$0 – $24,999: 22%
$25,000 – $49,999: 29%
$50,000 – $74,999: 16%
$75,000 – $99,999: 20%
100,000 – $149,999: 8%
$150,000 or More: 5%

Children in Household

Yes: 11%
No: 89%

Education

Less than HS diploma: 4%
High School: 7%
Some College: 43%
Bachelors Degree: 32%
Graduate Degree: 14%

 

30-day traffic, (U.S., Worldwide)

Unique Visitors – 9 M, 23 M
Reach – 3.9%, 1.8%
Page views – 230 M, 410 M
Total visits – 53 M, 98 M
Avg visits per visitor – 5.9, 4.2
Avg time on site – 7:30, 6:50

Gender
Male: 64%
Female: 36%

Age

0 – 17: 11%
18 – 24: 9%
25 – 34: 18%
35 – 44: 29%
45 – 54: 18%
55 – 64: 10%
65 or more: 4%

Household Income

$0 – $24,999: 14%
$25,000 – $49,999: 28%
$50,000 – $74,999: 25%
$75,000 – $99,999: 20%
100,000 – $149,999: 10%
$150,000 or More: 4%

Children in Household

Yes: 22%
No: 78%

Education

Less than HS diploma: 15%
High School: 10%
Some College: 39%
Bachelors Degree: 27%
Graduate Degree: 9%

 30-day traffic, (U.S., Worldwide)

Unique Visitors – 1.8 M, 4.6 M
Reach – 0.8%, 0.4%
Page views – 12 M, 28 M
Total visits – 3.9 M, 9 M
Avg visits per visitor – 2.1, 2
Avg time on site – 4:00, 4:10

Gender
Male: 41%
Female: 59%

Age

0 – 17: 8%
18 – 24: 5%
25 – 34: 14%
35 – 44: 25%
45 – 54: 30%
55 – 64: 16%
65 or more: 3%

Household Income

$0 – $24,999: 10%
$25,000 – $49,999: 23%
$50,000 – $74,999: 30%
$75,000 – $99,999: 20%
100,000 – $149,999: 12%
$150,000 or More: 6%

Children in Household

Yes: 19%
No: 81%

Education

Less than HS diploma: 9%
High School: 11%
Some College: 44%
Bachelors Degree: 24%
Graduate Degree: 13%

 

30-day traffic, (U.S., Worldwide)

Unique Visitors – 19 M, 73 M
Reach – 8.3%, 5.7%
Page views – 1 B, 3 B
Total visits – 94 M, 280 M
Avg visits per visitor – 4.9, 3.8
Avg time on site – 8:00, 9:10

Gender
Male: 45%
Female: 55%

Age

0 – 17: 13%
18 – 24: 9%
25 – 34: 19%
35 – 44: 25%
45 – 54: 21%
55 – 64: 11%
65 or more: 3%

Household Income

$0 – $24,999: 12%
$25,000 – $49,999: 27%
$50,000 – $74,999: 29%
$75,000 – $99,999: 18%
100,000 – $149,999: 10%
$150,000 or More: 4%

Children in Household

Yes: 28%
No: 72%

Education

Less than HS diploma: 16%
High School: 11%
Some College: 41%
Bachelors Degree: 23%
Graduate Degree: 9%

 

30-day traffic, (U.S., Worldwide)

Unique Visitors – 680K, 2.6 M
Reach – 0.3%, 0.2%
Page views – 16 M, 59 M
Total visits – 3.4 M, 12 M
Avg visits per visitor – 5.1, 4.6
Avg time on site – 8:00, 9:50

Gender
Male: 45%
Female: 55%

Age

0 – 17: 2%
18 – 24: 9%
25 – 34: 24%
35 – 44: 43%
45 – 54: 14%
55 – 64: 7%
65 or more: 2%

Household Income

$0 – $24,999: 30%
$25,000 – $49,999: 30%
$50,000 – $74,999: 15%
$75,000 – $99,999: 15%
100,000 – $149,999: 6%
$150,000 or More: 3%

Children in Household

Yes: 10%
No: 90%

Education

Less than HS diploma: 4%
High School: 4%
Some College: 52%
Bachelors Degree: 32%
Graduate Degree: 8%

 

30-day traffic, (U.S., Worldwide)

Unique Visitors – 14 M, 31 M
Reach – 6.1%, 2.4%
Page views – 800 M, 1.4 B
Total visits – 85 M, 160 M
Avg visits per visitor – 6, 5.1
Avg time on site – 9:40, 9:00

Gender
Male: 50%
Female: 50%

Age

0 – 17: 3%
18 – 24: 3%
25 – 34: 16%
35 – 44: 31%
45 – 54: 28%
55 – 64: 16%
65 or more: 4%

Household Income

$0 – $24,999: 11%
$25,000 – $49,999: 18%
$50,000 – $74,999: 23%
$75,000 – $99,999: 23%
100,000 – $149,999: 16%
$150,000 or More: 10%

Children in Household

Yes: 10%
No: 90%

Education

Less than HS diploma: 4%
High School: 9%
Some College: 34%
Bachelors Degree: 37%
Graduate Degree: 16%

 

30-day traffic, (U.S., Worldwide)

Unique Visitors – 570 K, 2.3 M
Reach – 0.2%, 0.2%
Page views – 7.4 M, 21 M
Total visits – 1.6 M, 4.6 M
Avg visits per visitor – 2.7, 2
Avg time on site – 5:40, 5:10

Gender
Male: 52%
Female: 48%

Age

0 – 17: 11%
18 – 24: 10%
25 – 34: 21%
35 – 44: 26%
45 – 54: 19%
55 – 64: 10%
65 or more: 2%

Household Income

$0 – $24,999: 17%
$25,000 – $49,999: 32%
$50,000 – $74,999: 24%
$75,000 – $99,999: 16%
100,000 – $149,999: 8%
$150,000 or More: 3%

Children in Household

Yes: 24%
No: 76%

Education

Less than HS diploma: 14%
High School: 10%
Some College: 48%
Bachelors Degree: 20%
Graduate Degree: 7%

 

30-day traffic, (U.S., Worldwide)

Unique Visitors – 61 M, 120 M
Reach – 26.1%, 9.1%
Page views – 32 B, 39 B
Total visits – 1.2 B, 1.5 B
Avg visits per visitor – 19, 13
Avg time on site – 23:20, 21:40

Gender
Male: 36%
Female: 64%

Age

0 – 17: 34%
18 – 24: 10%
25 – 34: 12%
35 – 44: 16%
45 – 54: 19%
55 – 64: 7%
65 or more: 2%

Household Income

$0 – $24,999: 7%
$25,000 – $49,999: 39%
$50,000 – $74,999: 35%
$75,000 – $99,999: 11%
100,000 – $149,999: 6%
$150,000 or More: 2%

Children in Household

Yes: 57%
No: 43%

Education

Less than HS diploma: 32%
High School: 12%
Some College: 42%
Bachelors Degree: 10%
Graduate Degree: 4%

 

30-day traffic, (U.S., Worldwide)

Unique Visitors – 5.6 M, 18 M
Reach – 2.4%, 1.4%
Page views – 250 M, 650 M
Total visits – 28 M, 74 M
Avg visits per visitor – 5, 4.1
Avg time on site – 11:40, 11:40

Gender
Male: 41%
Female: 59%

Age

0 – 17: 15%
18 – 24: 10%
25 – 34: 17%
35 – 44: 25%
45 – 54: 20%
55 – 64: 10%
65 or more: 3%

Household Income

$0 – $24,999: 13%
$25,000 – $49,999: 34%
$50,000 – $74,999: 28%
$75,000 – $99,999: 14%
100,000 – $149,999: 8%
$150,000 or More: 3%

Children in Household

Yes: 36%
No: 64%

Education

Less than HS diploma: 17%
High School: 10%
Some College: 48%
Bachelors Degree: 18%
Graduate Degree: 7%

 

30-day traffic, (U.S., Worldwide)

Unique Visitors – 120 K, 380 K
Reach – 0.1%, 0.0%
Page views – 1.8 M, 5.1 M
Total visits – 340 K, 920 K
Avg visits per visitor – 2.8, 2.4
Avg time on site – 7:00, 8:00

Gender
Male: 52%
Female: 48%

Age

0 – 17: 6%
18 – 24: 13%
25 – 34: 23%
35 – 44: 34%
45 – 54: 16%
55 – 64: 6%
65 or more: 2%

Household Income

$0 – $24,999: 21%
$25,000 – $49,999: 31%
$50,000 – $74,999: 23%
$75,000 – $99,999: 16%
100,000 – $149,999: 7%
$150,000 or More: 3%

Children in Household

Yes: 22%
No: 78%

Education

Less than HS diploma: 9%
High School: 10%
Some College: 46%
Bachelors Degree: 28%
Graduate Degree: 7%

30-day traffic, (U.S., Worldwide)

Unique Visitors – 4.2 M, 23 M
Reach – 1.8%, 1.8%
Page views – 32 M, 160 M
Total visits – 10 M, 51 M
Avg visits per visitor – 2.5, 2.2
Avg time on site – 4:50, 5:30

Gender
Male: 52%
Female: 48%

Age

0 – 17: 9%
18 – 24: 6%
25 – 34: 17%
35 – 44: 25%
45 – 54: 25%
55 – 64: 14%
65 or more: 3%

Household Income

$0 – $24,999: 13%
$25,000 – $49,999: 25%
$50,000 – $74,999: 27%
$75,000 – $99,999: 20%
100,000 – $149,999: 10%
$150,000 or More: 5%

Children in Household

Yes: 21%
No: 79%

Education

Less than HS diploma: 12%
High School: 11%
Some College: 40%
Bachelors Degree: 25%
Graduate Degree: 13%

 

30-day traffic, (U.S., Worldwide)

Unique Visitors – 24 M, 66 M
Reach – 10.1%, 5.1%
Page views – 2.1 B, 4B
Total visits – 270 M, 550 M
Avg visits per visitor – 11, 8.3
Avg time on site – 12:10, 11:40

Gender
Male: 43%
Female: 57%

Age

0 – 17: 11%
18 – 24: 8%
25 – 34: 16%
35 – 44: 29%
45 – 54: 20%
55 – 64: 11%
65 or more: 3%

Household Income

$0 – $24,999: 13%
$25,000 – $49,999: 30%
$50,000 – $74,999: 27%
$75,000 – $99,999: 16%
100,000 – $149,999: 10%
$150,000 or More: 4%

Children in Household

Yes: 28%
No: 72%

Education

Less than HS diploma: 12%
High School: 9%
Some College: 47%
Bachelors Degree: 24%
Graduate Degree: 8%

 

via Quantcast (estimated, for June 2009)

Via Compete.com for June 2009
Unique Monthly Visitors: 1.4 M
Total Visits: 1.8 M

Via Quantcast for June 2009
Gender
Male: 45%
Female: 55%

Education
No College: 45%
College: 42%
Grad. School: 13%

Children in Household
Yes: 59%
No: 41%

Household Income
$0 – $30,000: 20%
$30,000 – $60,000: 28%
$60,000 – $100,000: 29%
$100,000+: 23%

Age
13-17: 7%
18-34: 34%
35-49: 32%
50+: 26%

 

30-day traffic, (U.S., Worldwide)

Unique Visitors – 1.5 M, 4.6 M
Reach – 0.6%, 0.4%
Page views – 34 M, 73 M
Total visits – 6.1 M, 14 M
Avg visits per visitor – 4.1, 3.1
Avg time on site – 11:20, 9:50

Gender
Male: 34%
Female: 66%

Age

0 – 17: 12%
18 – 24: 15%
25 – 34: 22%
35 – 44: 26%
45 – 54: 15%
55 – 64: 8%
65 or more: 2%

Household Income

$0 – $24,999: 18%
$25,000 – $49,999: 35%
$50,000 – $74,999: 24%
$75,000 – $99,999: 13%
100,000 – $149,999: 7%
$150,000 or More: 2%

Children in Household

Yes: 34%
No: 66%

Education

Less than HS diploma: 16%
High School: 8%
Some College: 50%
Bachelors Degree: 19%
Graduate Degree: 6%

 

30-day traffic, (U.S., Worldwide)

Unique Visitors – 9.7 M, 11 M
Reach – 4.2%, 0.9%
Page views – 160 M, 160 M
Total visits – 33 M, 35 M
Avg visits per visitor – 3.4, 3.1
Avg time on site – 6:00, 5:30

Gender
Male: 43%
Female: 57%

Age

0 – 17: 6%
18 – 24: 5%
25 – 34: 17%
35 – 44: 27%
45 – 54: 27%
55 – 64: 15%
65 or more: 3%

Household Income

$0 – $24,999: 9%
$25,000 – $49,999: 18%
$50,000 – $74,999: 29%
$75,000 – $99,999: 19%
100,000 – $149,999: 16%
$150,000 or More: 8%

Children in Household

Yes: 15%
No: 85%

Education

Less than HS diploma: 8%
High School: 10%
Some College: 35%
Bachelors Degree: 32%
Graduate Degree: 14%

 

Via Compete.com for June 2009

Unique Monthly Visitors: 78 M
Total Visits: 459 M

Via Quantcast for June 2009

Gender
Male: 50%
Female: 50%

Education
No College: 48%
College: 39%
Grad. School: 13%

Children in Household
Yes: 43%
No: 57%

Household Income
$0 – $30,000: 20%
$30,000 – $60,000: 27%
$60,000 – $100,000: 27%
$100,000+: 27%

Age
13-17: 19%
18-34: 35%
35-49: 24%
50+: 19%