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Here are the highlights of a  recent smartphone survey conducted by Prosper Mobile Insights:

  • 52.9% smartphone users utilize all the functions of their smartphones.
  • 30.4% say they use the basic functions
  • 16.7% say they use their smartphones for calling, texting and emailing only

Of all the features of smartphones, the top 3 were:

  • Texting (21.6%)
  • Internet (16.7%)
  • Email (15.7%)

Smartphone users have concerns though.  One is the privacy issues linked to location tracking as well as unauthorized access to personal information.

And here is more:

55.9% of smartphone users say they prefer using their smartphone to access the Internet over using a computer.

81.4% of smartphone users say they use their smartphone to browse for products or services

77.5% say they use their smartphone to locate stores or find store hours

50% said they have made a purchase with their smartphone

57.8% read customer reviews

57.8% Research special products

34.3% Scan QR codes

Click here to learn more about the Secrets to Successful Mobile Marketing!