(Want to learn more about how to succeed in mobile marketing? Please download my free “Secrets to Successful Mobile Marketing” video now)

Mobile analytics are the metrics specific to all things mobile such as SMS messaging, QR codes, mobile apps and smartphone web data.

Through analytics you will understand a number of issues:

  • Number of downloads
  • Click-thrus
  • Response rates
  • Conversion rates
  • Page views
  • Bounce Rates
  • Click behavior
  • Types of devices
  • Operators

On the one hand, data collection on mobile phones can be difficult. On the other hand, if you get it right, mobile analytics will allow you to really understand your customer base, segmenting it on specific attributes such as location, type of device, network access and interests.

If you don’t embrace mobile analytics, you will be at a distinct disadvantage.

Who do you go to for analytics? Here are a few suggestions:

Google has a free analytics solution for iOS, Android and mobile web traffic.

PercentMobile focuses on the mobile web.

Flurry specializes in mobile applications

Bango does both.

Click here to learn more about the Secrets to Successful Mobile Marketing!