technology

How To Boost Business Results Through Online Radio Interviews

Amongst the great thunder and hype of various online marketing tools, one of the most powerful tools which is online marketing radio has somehow passed quietly underneath the radar.

Simply put,  getting interviewed on online radio is one of the most important things you can possibly do this year to enrich your marketing program.

The benefits of doing online radio interviews are great:

The return on investment cannot be beat; online radio interviews provide an easy, FREE way to market you, your company and your products and services

While you want to make sure you are not using the interview as a simple advertisement (the viewers ALWAYS want to hear content), an online radio interview will give you all the benefits of an infomercial in that it will spread the word about you.

Online radio interviews can help you quickly establish yourself as an expert and leader in your field.

There are thousands of radio shows to choose from so you can build your presence quickly

Doing online radio interviews are a convenient, time-friendly marketing tool you can use from the comfort of your living room or office

You will reach a much bigger audience than you normally could relying on ‘typical’ offline marketing strategies (attending local community meetings or using traditional local media). While your radio audience could range from anywhere from 10 to 1000, most radio shows are syndicated so will ultimately be heard by hundreds or thousands.

Instead of talking to a ‘general’ audience as you would on traditional mass media, you will be speaking to those who are actively searching information on YOUR topic of expertise.

In sum, using online radio interviews is a fantastic way to get your market’s attention.

If you want to find out more, just sign up […]

Move Over Kindle…2010 Will Welcome In The Apple Tablet

One of the best virtual Christmas presents under the tree this year was the promise that Steven Jobs is going to deliver a new product that would-once again-smash through traditional expectations. The Apple tablet has caused quite a stir For those of us who have drooled over the Kindle, we haven’t seen anything yet.  And I have a feeling that the tablet –like so many of Jobs’ creation—will change the world of PCs as we know it. Daily, I am chained to my PC.  Something smaller, easier, more flexible and intuitive would be very much welcomed.  My guess is I am not alone. So what do we know about this mysterious tablet?

No one knows its name.  Apple has registered “Magic Slate” but there is no confirmation that will be the tablet’s name
The tablet will probably be introduced in May or June of 2010 but it could be later
The tablet will cost somewhere around $700-900, i.e. more than twice as much as a net book
As for size, the Apple tablet is probably somewhere between 7 and 10 inches, its display somewhere between an iPhone and a Macbook.
How will it work?  No one is exactly sure but it could very well redefine the role of newspapers, books and magazines. Steve Jobs has said they have some interesting ideas about small computers, the New York Times has reported that we will be surprised how we can interact with the new tablet.

In sum, we actually don’t know much.  But my guess is the anticipation is well-deserved. I, for one, am very much looking forward to the unveiling.

Is Social Networking The Chicken Or The Egg?

What is fueling the astounding growth of social networking sites—in particular Facebook?

Is it the fact that the technology simply exists and we are taking advantage of it?

Or is the technology just a tool fueled by a deep-seated emotion for people around the world to connect?

Chicken?  Or egg?

A few years ago, I had the incredible fortune to travel around the world with one of my clients, ASSA ABLOY.  Based in Stockholm, Sweden, ASSA ABLOY is the world’s leading lock company, made up of some of the world’s best-known lock companies like Yale.

As one of the leaders in the field of security, ASSA ABLOY wanted to find out what the word ‘security’ really meant to people in a post 2001 world.

So, we set off to talk to hundreds of people in dozens of countries including Australia, China, France, Japan, Mexico, Poland, Russia, South Africa, Sweden, the UK and, of course, the United States.

The results were staggering.  What was clear was that people were indeed seeking security, but not physical security.

The ultimate theme that emerged through hundreds and hundreds of conversations?

People were yearning to connect.  To connect with friends, family—but also strangers.  To share interests and ideas.  To find comfort in the company of humanity.

Importantly, this study PREDATED the creation of sites like FACEBOOK. We conducted this study just before the social networking train pulled out of the station.

Today, we all marvel at the technology that has brought social networking alive.

I wonder sometimes if we are marveling at the wrong thing.  Maybe we should marvel at the worldwide need of humanity to connect with one another. A need which has fed the flames of technology.  A need which has resulted […]

By |January 6th, 2010|Social Media|2 Comments

Social Media- The Art of Communication, not the Art of Technology

The newest computer can only compound, at speed, the oldest problem in the relations between human beings, and in the end the communicator will be confronted with the old problem, of what to say and how to say it. Edward R. Murrow

We are all in love with technology. We love to embrace the latest gadget or tool. It is intoxicating. And there is so much intoxication available nowadays, we are all stumbling around like a bunch of drunken sailors.

But in our collective giddiness about technology, we may have forgotten one very important point. At the end of the day–and oh so ironically- the technology is actually not so important at all.

Why? Because technology is not and never will be the message. A technologocial tool is only one thing-a mere message carrier. What is REALLY important however is the message itself. What we  communicate. And how we communicate it.

As companies grapple to understand their role in the new Social Media Age, their first lesson must be this one-that the meaning of their message and the tone of their conversation is what counts. Not the shell in which that message is carried.

Communications is the key word. NOT Technology.

By |February 9th, 2009|Social Media|0 Comments
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