Amongst the great thunder and hype of various online marketing tools, one of the most powerful tools which is online marketing radio has somehow passed quietly underneath the radar.
Simply put, getting interviewed on online radio is one of the most important things you can possibly do this year to enrich your marketing program.
The benefits of doing online radio interviews are great:
The return on investment cannot be beat; online radio interviews provide an easy, FREE way to market you, your company and your products and services
While you want to make sure you are not using the interview as a simple advertisement (the viewers ALWAYS want to hear content), an online radio interview will give you all the benefits of an infomercial in that it will spread the word about you.
Online radio interviews can help you quickly establish yourself as an expert and leader in your field.
There are thousands of radio shows to choose from so you can build your presence quickly
Doing online radio interviews are a convenient, time-friendly marketing tool you can use from the comfort of your living room or office
You will reach a much bigger audience than you normally could relying on ‘typical’ offline marketing strategies (attending local community meetings or using traditional local media). While your radio audience could range from anywhere from 10 to 1000, most radio shows are syndicated so will ultimately be heard by hundreds or thousands.
Instead of talking to a ‘general’ audience as you would on traditional mass media, you will be speaking to those who are actively searching information on YOUR topic of expertise.
In sum, using online radio interviews is a fantastic way to get your market’s attention.
If you want to find out more, just sign up […]