Is it just my imagination or has the tone and manner of LinkedIn changed in recent months ?
LinkedIn has always been my favorite social networking site. Despite its size (60 million and counting), it has always felt like a place where business issues could be discussed freely, where people create solid business networks, build their reputations and eventually hook up for business ventures and possible job opportunities.
Lately, all of this has eroded. I am getting dozens of promotions from LinkedIn connections on a daily basis. People are hawking their products and services. It is starting to feel less like a business community and more like a business marketplace. Maybe its just my imagination but it is beginning to feel like the good old days of pure business social networking are fading away at Linkedin.
Let’s be honest about social media. We are all struggling with the sweet spot between how to socialize and share generously with our communities and how to sell. At the end of the day, we do want to sell—our ideas, our products, our services, our consulting.
But, in my mind, there is a correct-albeit slower- way to do this. You meet people on a social networking site like LinkedIn. You talk to them, get to know them and even trust them. If you want to carry that relationship further, the best way to do that is to direct them to your blog and/or website. Once there, they can join your opt-in box and you can continue the conversation through a weekly ezine or the odd email. It seems to be the appropriate place to begin introducing your products and services. Because when someone opts in, they are saying they are […]