social network

Are The Good Old Days At LinkedIn Over?

Is it just my imagination or has the tone and manner of LinkedIn changed in recent months ? 

LinkedIn has always been my favorite social networking site.  Despite its size (60 million and counting), it has always felt like a  place where business issues could be discussed freely, where people create solid business networks, build their reputations  and eventually hook up for business ventures and possible  job opportunities.

Lately, all of this has eroded.  I am getting dozens of promotions from LinkedIn connections on a daily basis. People are hawking their products and services.  It is starting to feel less like a  business community and more like a business marketplace.  Maybe its just my imagination but it is beginning to feel like the good old days of pure business social networking are fading away at Linkedin.

Let’s be honest about social media.  We are all struggling with the sweet spot between how to socialize and share generously with our communities and how to sell.  At the end of the day, we do want to sell—our ideas, our products, our services, our consulting. 

But, in my mind, there is a correct-albeit slower- way to do this.  You meet people on a social networking site like LinkedIn.  You talk to them, get to know them and even trust them.  If you want to carry that relationship further, the best way to do that is to direct them to your blog and/or website.  Once there, they can join your opt-in box and you can continue the conversation through a weekly ezine or the odd email.  It seems to be the appropriate place to begin introducing your products and services.  Because when someone opts in, they are saying  they are […]

Who Uses The World’s Most Popular Social Networks?

Social networks are the most famous—and most powerful—forms of social media.  This is in part because each network represents a vibrant culture which nurtures both its people and the content they share.

I felt it would be useful for all of us to look at the statistics Brian Solis has so kindly pulled together for his readers in October 2009 and which describe in detail the people who define the world’s most famous social networks. 

I suggest you examine these numbers carefully.   Try to figure out what they mean for you and your social media program. Remember that behind the raw statistics are real people who are looking for information, guidance and connection—very possibly with you.   

 

Data: August 2009
All stats are from Google Ad Planner unless otherwise noted

 

30-day traffic, (U.S., Worldwide)

Unique Visitors – 110 M, 370 M
Reach – 45.6%, 28.8%
Page views – 52 B, 160 B
Total visits – 3.1 B, 8.7 B
Avg visits per visitor – 28,23
Avg time on site – 20:00, 23:20s

Gender
Male: 43%
Female: 57%

Age

0 – 17: 18%
18 – 24: 7%
25 – 34: 14%
35 – 44: 20%
45 – 54: 24%
55 – 64: 12%
65 or more: 4%

Household Income

$0 – $24,999: 7%
$25,000 – $49,999: 22%
$50,000 – $74,999: 36%
$75,000 – $99,999: 18%
100,000 – $149,999: 12%
$150,000 or More: 5%

Children in Household

Yes: 36%
No: 64%

Education

Less than HS diploma: 22%
High School: 14%
Some College: 36%
Bachelors Degree: 20%
Graduate Degree: 8%

 

30-day traffic, (U.S., Worldwide)

Unique Visitors – 1.2 M, 4.6 M
Reach – 0.5%, 0.4%
Page views – 31 M, 97 M
Total visits – 7.2M, 21 M
Avg visits per visitor – 6, 4.6
Avg time on site – 6:50, 6:50

Gender
Male: 48%
Female: 52%

Age

0 – 17: 3%
18 – 24: 7%
25 – 34: 20%
35 – 44: 36%
45 – 54: 16%
55 – 64: 14%
65 or more: 3%

Household Income

$0 – $24,999: 22%
$25,000 – $49,999: 29%
$50,000 – […]

By |January 27th, 2010|Social Media|1 Comment
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