social media and websites

Why You Absolutely Must Build A List To Be Successful

As you have probably heard a thousand times, a list is indispensable to your online business success.
A list gives you the following benefits:

Build a solid relationship with your prospects and customers.

Gives you a destination where you can funnel your most loyal followers.

Offers an on-going vehicle to share content, resources, ideas, survey your clients and sell products.

But just having any old list of names isn’t good enough.  In order for you have a list that is responsive to your content and offers, it is essential that you list build with intent by going after your exact target audience.  So the first step in any list building campaign is to make sure that you have defined the precise audience you want to attract.

Once you have defined your target, there are some sure-fire methods which will help you attract people:

Article marketing

Press releases (both off and online)

Social media tools

Twitter

Face book

LinkedIn

YouTube

Building your list has never been easier but you must be sure to do it in the right way.

If you want to learn more about list-building, tune into an interview with Wendy Moore who is an Australian online superstar and expert in list building.  She is one of the 13 featured speakers on the Wise Women of the Web teleseminar series.  Go to www.thewisewomenoftheweb.com to sign up for this free conference.

How To Truly Succeed With Social Media

Millions have toyed around with social media tools.  Not as many have gotten social media to work for them to bring in real business results like enjoying huge boosts in traffic, subscribers, clients, affiliates and lucrative joint ventures.

So what is the secret to having social media success with your business?

Here are just a few:

Make sure that your social media tools (i.e. Twitter, Face book LinkedIn and YouTube) are working hard for you.  Set them up with a great profile of yourself and coherent branding

Link all your social media tools together so that when you tweet or blog or post a video, your fans and followers on other platforms will be able to see it

Target your conversations towards the people you really want to attract.  Use tools like Twellow.com (a sort of Yellow Pages for Twitter) to find the people you want to follow.

Create on-going, interesting and original content all the time.  No content means empty conversations which translate into no results.

Build relationships. Do not sell on social media.  You can sell to your new-found friends and followers on your website or blog but NOT on the social media platforms.

If you would like to know more, join The Wise Women Of The Web Teleseminar Series. www.thewisewomenoftheweb.com You will hear Christine Gallagher, a foremost social media expert who has developed a successful social media system for businesses, as well as 11 other female internet stars.

By |August 21st, 2010|Social Media|0 Comments

Why Your Blog Must Be At The Center of Your Online Efforts

Blogs are the original social media.  When they first arrived on the scene, blogs constituted a veritable social media breakthrough, finally allowing us to easily create our own content (i.e. be our own publisher) and conduct ongoing 2 way conversations with our fans and followers.

If it isn’t already, your blog should absolutely be at the center of your social media and online presence.   Your blog will deliver you the following benefits:

A blog allows you to quickly establish authority in your field.

A blog gives you a fast way to get input from your customers so that you can understand their problems, needs and opinions about your products and services. This ensures you will deliver exactly what your specific target audience needs.

A blog is an SEO gift from heaven; it will help your search engine optimization efforts immeasurably.   When you post 2-3 times a week, you will be giving Google exactly what it wants and it will help greatly with your position in Google.  So instead of being on page 20 where no one will find you, a blog will help you reach the coveted top 3 positions on the first place so that your prospect can find you.

A blog is the backbone of your web presence.  All the content you create with your blog posts can then be shared and repurposed into podcasts, videos, tweets, Face book comments and conversations.  Without this backbone, your social media and online efforts will just be a bunch of fragmented, unrelated conversations, with no beginning and no destination.

A blog gives you an internet home.  So when someone arrives at your blog, make absolutely sure that you have integrated an opt-in box (and free report) so that people will give […]

By |August 18th, 2010|Social Media|31 Comments

Is Your Website A Couch Potato?

How does your website fit in with the social media craze?  Do you greet your fans on Facebook, tweet your followers on Twitter and wow your consumers on YouTube—and then disappoint them when they come to your boring old Web 1.0 inspired website?

For most of us, our website was our first (if only) foray into the wonderful world of internet. But a lot of us have forgotten that our websites need updating.  They need to be alive and full of activity and conversation.

And unfortunately there are millions and millions of websites still floating out in cyberspace and not much more than inanimate objects. They sit there like fancy business cards or old-fashioned brochures.  They talk about themselves but talk to no one. There is no possibility to interact.  The visitor has no choice but to be a passive observer.   They are like the proverbial couch potato, sitting around lazily and watching the world go by.

And this is wrong.  Very wrong.

Because the center of your social media activity is NOT Facebook or Twitter or any other social media tool.  The center of your social media activity is your website.

You need to engage fully with your consumers at the point of your website.

What are some of the interactive things you can do?

Here are a list of options:

You can create a community
You can conduct polls
You can offer live chats
You can  display your twitter feeds
You can post your favorite blogs
You can integrate a customer forum

Your website should be a place where people can comment and talk to each other and ask questions.  It should be alive.  Brimming with life. A town square.

Your website can either be a vibrant center of conversation with your partners and consumers or […]

Susan Rice-Lincoln to be Keynote Speaker at iStrategy 09-Berlin

Susan has been invited to be a Keynote Speaker this year at the upcoming iStrategy ’09 conference (Location: Berlin, 27th – 28th October 2009). iStrategy ‘09 is the yearly gathering for Business, Marketing, Business Development, IT and Creative professionals involved in all aspects of online media and strategic management positions.
With ever changing media consumption patterns and the rapid growth of mobile web, social networking, behavioral targeting, vodcasting, email marketing, and viral marketing it can be tough for any company to stay ahead of the competition. iStrategy will give you the valuable insight you need to:

Harness New Technologies
Drive Revenue Growth
Create Value from Digital Assets
Develop Innovative and Creative Online Strategies
Achieve a Market Leading Online Position

Keynote Speaker: Susan Rice-Lincoln
Author of “Mastering Web 2.0”
Susan Rice Lincoln is a dynamic communications and social media specialist with unparalleled international experience. Susan truly stands apart with proprietary methodologies she designed to help companies deal with the opportunities and challenges of the new Social Web.

By |September 18th, 2009|Social Media|0 Comments

Susan’s Blog Radio Interview on Connecting Women

I woke up very early this morning to speak with Faten Abdallah on her Blog Radio Show for Connecting Women. She has a great show and it was a pleasure to talk to her about my upcoming book, the differences in social media between Europe and the United States and my views on the importance of websites in the social media mix. Here is the full radio programme for your viewing:
Susan Rice-Lincoln’s Interview with Connecting Women

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