mobile site

Get A Mobile Site App With Webs.com

(Want to learn more about how to succeed in mobile marketing?  Please download my free “Secrets to Successful Mobile Marketing” video now)

The website building service Webs.com has now integrated a mobile site app into its site builder.

The mobile site app is totally easy to use because it just automatically ‘synchs’ with the original website. 

The mobile site is customizable through its Mobile Website Administration Panel and administrators can choose a different template, color and image for the logo.

Webs.com has four different packages: free, starter, enhanced and pro.

A whopping 50 million sites have been built with Webs.

Click here to learn more about the Secrets to Successful Mobile Marketing!

By |September 23rd, 2011|Mobile Marketing|0 Comments

How To Build A Mobile Site That Works

(Want to learn more about how to succeed in mobile marketing?  Please download my free “Secrets to Successful Mobile Marketing” video now)

A lot of consumers complain about their mobile browsing experience and describe them as being frustrating.
Why is this?
It is because so many companies have really not really thought through their mobile site: what it should look like, what information needs to be on it and how it can be optimized for the behavior of a consumer ‘on the go’.
The mobile web is a unique medium and has its own set of rules and guidelines.  So when you start planning your mobile site, you need to consider two main issues.
First, you want to ensure that your content can be easily read and navigated. If you just simply ‘transplant’ the current content on your regular site and ‘squish it’ into a mobile site, you will simply not succeed. Your navigation will be too difficult to follow and the information/text will be too crowded.  Restructure your information and choose the important ‘kernels’ of information.  Be targeted and precise. Serve up snacks rather than the whole meal.
Second, you need to consider how consumers use mobile and how their behavior differs when they are in ‘mobile mindset’.  Here are some aspects of that ‘mobile behavior’ you might want to keep in mind
•    90% of email is now read on mobile. If you use email-based marketing, it is absolutely imperative that your readers click through to a mobile-friendly site, not a desktop site.
•    Even if your website is nothing more than an online brochure, you should still seriously think about creating a landing ‘splash page’ complete with a click to call button and map.
•    Integrate with social. Social […]

By |September 19th, 2011|Mobile Marketing|0 Comments

Mobile App or Mobile Website?

(Want to learn more about how to succeed in mobile marketing?  Please download my free “Secrets to Successful Mobile Marketing” video now)

Brands with limited budgets often ask the question: should I build a mobile site or a mobile app?

Mobile apps are viewed by many designers as to be the optimal way to provide a rich user experience on mobile.

However there are some inherent problems with the mobile app:

The most successful iPhone app which becomes viral enough to be passed to every single user on the iPhone platform will still only reach 7% of the total mobile market.  A mobile website has the potential to reach 100% of mobile web users.

Many iPhone apps require the current version of iOS to run and cannot be used on first-generation iPod touches, which represent 10% of iPhone traffic.  The Android market is equally if not more fragmented.  Once again mobile websites can normally be accessible to everyone.

It may be a myth that users prefer a mobile app.  Research actually shows that most users prefer mobile websites over mobile apps (Adobe, eMarketer, InsightExpress),not to mention that more people use mobile websites than apps

It is extremely difficult to rank your mobile app on Google or Bing.  Having said that, you can optimize your app for the app stores but it requires some specialized knowledge.
Apps help the SEO of iTunes, Android Market, or Blackberry App World but not your website.  A mobile website (even at m.subdomains) can ultimately benefit your rankings for your .com site

Most apps are downloaded once and then […]

By |September 14th, 2011|Mobile Marketing|0 Comments
First Name *
Email *