mobile apps

Move Over Iphone Apps…Androids are Here

(Want to learn more about how to succeed in mobile marketing?  Please download my free “Secrets to Successful Mobile Marketing” video now)

In 2011, the Android share of the US smartphone market has surged while Blackberry has dropped. According to comScore, Android phones constitute around 30% of the market, BlackBerry is second with 29% and Apple third with 25%.

One of the results is there is a mad rush to create more Android apps.

In March, there were 333,000 iPhone applications in its App Store.  But Google’s Android Market has 206,000 apps and its growing fast.  Experts are assuming that the Android Market will take over in terms of quantity of apps very shortly.

In March 2011, Windows Phone 7 Marketplace had 12,000 applications, Nokia Ovi Store had 30,000 and Blackberry had 27,000.

Advertisers of all sizes are seeing the potential to target consumers on smartphones and tablet computers.  Some experts argue that the mobile app is one of the most powerful vehicles for ads that have ever existed because it is both one-on-one and location-based.

Still there are two questions on everyone’s mind.  First, how can you get noticed given the already crowded app marketplace?  And second, how can you make money with your app?

Consumers love ‘free’ so advertisers need to be clever how they monetize whether it is through advertising, selling virtual goods or making money from in-application transactions.

Click here to learn more about the Secrets to Successful Mobile Marketing!

By |November 16th, 2011|Mobile Marketing|0 Comments

Business Mobile Apps To Help You Save Time And Money

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An article published on Noobpreneur listed 4 interesting business mobile apps that could help you save time and money.
1.    Yammer is an app that helps people, divisions or departments work together.  It includes file sharing, company directories, message tagging, content tagging, enterprise micro blogging, a knowledge base, creation of groups, profiles, private messaging, administrative tools and it highly secure.  All of these features will make mobile conferencing, gathering feedback, or creating reports really easy. Yammer is free on the basic plan or $5 per user in the Gold plan.
2.    AnalyticsApp helps you get information from your Google Analytics account on your mobile phone.  You can get overview reports, visitor reports, traffic and content reports no matter where you are or what time it is.
3.    Microsoft OfficeApps will give you all the office capabilities you need from word processing and spreadsheets to file management.
4.    Twitter Blog app.  You can browse public tweets, monitor user attention trends, sign into your Twitter account and tweet.  You can target people who are near where you are.  This app is available for iPhones.

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By |November 15th, 2011|Mobile Marketing|0 Comments

Want to Find A Great Restaurant Tonight? Grab Yourself a Lo-Mo App!

(Want to learn more about how to succeed in mobile marketing? Please download my free “Secrets to Successful Mobile Marketing” video now)

Location-based social media and mobiles are two peas in the same pod.  Taking that concept one step further, there are now some interesting location-based apps that allow users to find what they want, when they want, simply based on their physical location.

Location-based apps work as follows.  Your mobile phone’s GPS capabilities will pick up where you are and will then give you your entertainment or shopping options: restaurants, movies, concerts, and stores.

Dragon Go! For example does that and you don’t even need to type!  All you need to do is use your voice. Dragon Go! Will give you a very targeted list of answers to your question.  So all you need to do is tap your phone, ask about a topic and you will find your answer whether you are looking for a bar, restaurant or a great place to listen to music.

Poynt is another app which is known for its super user-friendly interface. If you want to find a nearby restaurant, you simply click on two buttons.  You can find a lot more than where to eat with Poynt like events or even where to find the cheapest gas in the neighborhood.

The best news of all?  Both Dragon Go! And Poynt are absolutely free.  All you have to do is go to your App store and download.

And while you are there, you may want to check out some of the classics in location-based apps like Foursquare, Urbanspoon, Yelp and alfredapp.

Click here to learn more about the Secrets to Successful Mobile Marketing!

By |November 13th, 2011|Mobile Marketing|0 Comments

Apps Are A Big Business

(Want to learn more about how to succeed in mobile marketing?  Please download my free “Secrets to Successful Mobile Marketing” video now

According to a recent article, the combined revenues of the four major app stores (Apple, Google, Nokia and RIM) should go up a whopping 77.7% this year to $3.8 billion. Total download revenue from games and other applications are destined to grow fast in the next few years: $5.6 billion in 2012, $6.9 billion in 2013 and $8.3 billion in 2013.

Apple who is currently the leader in the App market will have projected revenues of $2.91 billion in 2011, which is up 63.4% from 2010.

The fastest growth however is coming from the Google Android Market whose revenue in 2011 will soar 295.4% to $425.36. The total number of downloaded applications in 2011 is expected to be 18.1 billion by year-end compared to 9.5 billion in 2010. By 2014, downloaded applications will top 33 billion.

“With consumers continuing to show robust, unflagging interest in downloading games and other applications to devices like smart phones and tablets, collective revenues from the four stores will climb sharply this year,” says mobile media analyst Jack Kent.

Total download revenue from games and other applications is also expected to continue rising over the next few years, jumping to $5.6 billion in 2012, $6.9 billion in 2013 and $8.3 billion in 2014. Keywords:

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By |November 2nd, 2011|Mobile Marketing|0 Comments

Let’s Talk About HTML5

(Want to learn more about how to succeed in mobile marketing?  Please download my free “Secrets to Successful Mobile Marketing” video now)
What exactly is HTML5?
HTML5 is the latest version of the classic web site programming language. What is important about it is that it allows developers to create mobile web sites that have many of the same qualities as mobile apps and is a huge step forward in enhancing the mobile web experience.

Mobile apps, of course, currently provide a much richer experience than a typical mobile web site. The reason an app can do this is they sit on a smartphone (or tablet) and make full use of the features and function of these devices. Until HTML5, a mobile web site couldn’t do that.

HTML5 cannot do a lot of things that a mobile app can but is still a very positive step in the right direction.

One of the features HTML5 can provide is GPS. The store locator is one of the most popular aspects of an m-commerce site. By allowing you to provide your consumer GPS technology, it makes it so much easier for them to find nearby stores. Another big feature that HTML5 offers is its ability to enable mobile web sites to play video without the use of Flash. Since Apple doesn’t allow Flash that means that the millions of iPhone, iPod Touch and iPad users have to go without. HTML5 will be a huge key to getting video content to these consumers.

What is interesting about HTML5 is that it begs the all important question of “Do I need an app and a site? Or-given HTML5’s capabilities-isn’t having a mobile site enough?” Apps of […]

By |October 28th, 2011|Mobile Marketing|0 Comments

Warning: Did You Know Your Smart Phone Can Help You Study Better?

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Love your smart phone?  You will love this list of smartphone apps that will help you study better by Jill Duffy of PC magazine.  Enjoy!

Making Files Accessible
Evernote iPhone app (free, 4 stars)
iPad app (free, 3 stars)
Evernote for Windows Phone 7 app
Evernote for Android phone app
Evernote Web app (free, 3.5 stars)
Dropbox (free, 4 stars)
Dropbox for iPad (free, 3.5 stars)

Note-Taking
Note Taker HD ($4.99, 4.5 stars)
Penultimate (99 cents, 4 stars)
Awesome Note (+ Todo) for iPhone ($3.99, 4 stars)
Advanced Task Killer for Android (free)
Note-taking Apps for the iPhone
Note-taking Apps for the iPad
10 Must-Have Android Apps

Reading and Research
Zotero
Quick Cite for iPhone (99 cents, 3 stars)
Instapaper Pro ($4.99 for iPad, 4 stars)
Wikipedia’s iOS app (free)
Dictionary.com’s mobile app for Android (free)
for iPhone (free)

Music, Movies, TV
Apple iTunes (free, 4 stars)
Pandora Radio (free to $36 per year, 3.5 stars)
Pandora Radio for iPhone (free, 4.5 stars)
Pandora Radio for Android phones (free, 4 stars)
Netflix ($7.99 per month)
Netflix app for Android (3.5 stars, free with account)
Netflix for iPhone (4 stars, free with account)
Netflix for iPad (4 stars, free with account)
Hulu (free, 4 stars)
Hulu Plus ($7.99 per month, 3.5 stars
Hulu for iPhone (free for app; requires membership from $7.99 per month; 3.5 stars)
Hulu for iPad (free for app; requires membership from $7.99 per month; 4 stars)

Click here to learn more about the Secrets to Successful Mobile Marketing!

Lawyers, Lawsuits and Mobile Apps

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Apparently, apps are being created for many purposes and in many industries including the legal industry!

In July 2011, the Internet law specialist Aaron Kelly announced the release of a new iPhone and Android-compatible legal app.

The Kelly Law Firm created their app in order to help clients get up-to-date information on their case.  The app integrates interactive features like secure online payment, live chat and Basecamp.  With the Basecamp, clients can view their case ‘to-do’ list and monitor the status of their lawsuit.  In addition, they will have 24/7 acccess to their legal documents by using a secure ‘dropbox’ folder.

So, with just a few taps, any given client can know how their case is progressing and stay in contact with the Kelly Law Firm.

You can download the App for free using the link below:

http://www.androlib.com/android.application.com-tseg-android-kellylawfirm-wqECF.aspx

Click here to learn more about the Secrets to Successful Mobile Marketing!

The Mobile App Addiction

(Want to learn more about how to succeed in mobile marketing? Please download my free “Secrets to Successful Mobile Marketing” video now) According to Flurry, an apps analytic firm, mobile app use overtook both the mobile and desktop web in June 2011.  Their results show that consumers spend an average of 81 minutes per day on mobile apps and 74 minutes on the web. The most popular apps?  The games and social networking categories represent the significant majority of app usage.  Consumers spend half their time playing games and 30% connect with social networks.  These two categories alone account for 79% of total mobile app time. Click here to learn more about the Secrets to Successful Mobile Marketing!

By |September 29th, 2011|Mobile Marketing|0 Comments

Innovative Car Apps Just For You

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Move over AngryBirds.  Some of the most interesting apps available on the market today are for your car! (Hint: To find these, just search in Apple iTunes or the Android Market)

MyChevrolet

MyChevrolet is a free download available for iPhone and Android.   It works through the OnStar MyLink service.  Once you have it installed, you can do the following:

Check your tire pressure. If you check the pressure and find you have a flat tire, you can report the problem and request help.
See the fuel or charge level
Lock and unlock your doors
Request roadside assistance
Parking ‘meter’.  When you park, you set a timer and get an alert when your meter has expired.

MyChevrolet comes with a great tutorial that will teach you how to use features on the dashboard that aren’t always easy to find, including the switch for fog lights!

Mercedes-Benz mbrace

The Mbrace app is available for iPhone and Blackberry and lets you do the following:

Unlock or lock your car
Triggers an alarm if a criminal approaches
Through Google Maps, sends navigation directions
Find your car (if you forgot where you parked it!)
Report a collision, stolen vehicle or any other emergency

OnStar MyLink

The OnStar MyLink app is available for iPhone and Android.  You can use this app with many different GM models.  You can do the following:

Check your fuel level with a feature that lets you know how many more miles you can drive before running out of gas
Check remaining oil life (i.e. when you need to change your oil!)
Lock and unlock your car
Trigger a remote start
Flash the horn and lights in an emergency (or if you need to find […]

By |September 26th, 2011|Mobile Marketing|0 Comments

Mobile App or Mobile Website?

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Brands with limited budgets often ask the question: should I build a mobile site or a mobile app?

Mobile apps are viewed by many designers as to be the optimal way to provide a rich user experience on mobile.

However there are some inherent problems with the mobile app:

The most successful iPhone app which becomes viral enough to be passed to every single user on the iPhone platform will still only reach 7% of the total mobile market.  A mobile website has the potential to reach 100% of mobile web users.

Many iPhone apps require the current version of iOS to run and cannot be used on first-generation iPod touches, which represent 10% of iPhone traffic.  The Android market is equally if not more fragmented.  Once again mobile websites can normally be accessible to everyone.

It may be a myth that users prefer a mobile app.  Research actually shows that most users prefer mobile websites over mobile apps (Adobe, eMarketer, InsightExpress),not to mention that more people use mobile websites than apps

It is extremely difficult to rank your mobile app on Google or Bing.  Having said that, you can optimize your app for the app stores but it requires some specialized knowledge.
Apps help the SEO of iTunes, Android Market, or Blackberry App World but not your website.  A mobile website (even at m.subdomains) can ultimately benefit your rankings for your .com site

Most apps are downloaded once and then […]

By |September 14th, 2011|Mobile Marketing|0 Comments
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