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Posted on December 30, 2011 in Mobile Apps by susan
Mobile app development, Mobile app development cost, Mobile app development tools, mobile applications, Mobile applications market, Mobile applications marketing, Mobile apps market, Mobile apps marketing, Mobile apps vs mobile websites
What were the top 10 Mobile Apps downloaded in 2011
With all the world talking about mobile apps, you might wonder what were the most popular. Here is the mobile app ‘balance sheet’ for 2011:
“A new report from mobile analytics app company Distimo looked at data on downloads across all platforms such as iOS and Android, and also factored in the free and paid versions of the apps. Angry Birds made the list not only once, but three times, thanks to its Rio and Seasons editions.
The report also revealed that although there are over a million mobile apps available for download across the top seven major app stores, the iTunes App Store is still tops. For the iPhone alone, it brings in about four times the revenue generated in the Google Android Market. Meanwhile, the App Store for the iPad rakes in more than double the revenue of the Android Market.
As for which apps are the most popular overall, can you guess which rounded out the top ten? Click and see!
1. Angry Birds
2. Facebook
3. Skype
4. Angry Birds Rio
5. Google Maps
6. iBooks
7. Angry Birds Seasons
8. Fruit Ninja
9. Talking Tom
10. Twitter”
What was your favorite mobile app of the year? And why was it your favorite app?
For the full, complete article on mobile apps.
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Posted on December 17, 2011 in Mobile Apps by susan
Mobile app development, Mobile app development cost, Mobile app development tools, mobile applications, Mobile applications market, Mobile applications marketing, Mobile apps market, Mobile apps marketing, Mobile apps vs mobile websites
Retailers Fall In Love with Mobile Apps
It appears that mobile phone apps are emerging as a key shopping tool. While perhaps not replacing the clipped coupon, mobile apps are widely used by consumers looking for the best bargain.
Here is how it works:
“Download and launch the Shopkick application onto an iPhone or Android smartphone, for example. Then walk into an American Eagle Outfitters store, stand still at the entrance for a few seconds and collect 35 points, or “kicks,” toward a gift card.
There are apps that compare prices, provide discounts, compile and share shopping lists, keep track of receipts and, of course, make purchases. Many can be downloaded at no cost.
“The big story this year is the prevalence and usage overall of these mobile tools, and the spike we are seeing in it,” said Paige Beal, a Point Park University marketing professor. For many, “the cell phone is the most intimate connection we have. A lot of people sleep with their phones on a table next to them.”
Half of adult cell phone owners now have apps on their devices that do various things, the Pew Research Center said, based on results from a recent survey.
But app use while shopping remains new.
Consumer electronics site Retrevo.com said 43 percent of people it surveyed who own smartphones — cell phones with Internet access — have installed a retailer’s app. Only 14 percent have used an app to make a purchase, but 42 percent use their phones to compare prices.
Travis Kress, 19, of Shaler, has used the RedLaser barcode scanning app to check prices on items he’s interested in. “There are QR code signs all over the mall,” he said, referring to the square, “smart” quick response barcodes that give product details when scanned, and are rising in use at Ross Park Mall and other retail centers.
Kress said he’s been meaning to download Amazon’s Price Check app that uses a photo, spoken or typed-in product name or barcode to research products. He figures he’ll use retail apps more often in the future. “I know it’s getting really popular,” he said.
Warren Moik, 26, of Beechview, uses Key Ring, an app that scans and stores loyalty cards so a user doesn’t have to carry stacks of retailers’ plastic cards. Key Ring delivers retail rewards, too.
Cellfire is a favorite app for getting digital grocery coupons, Moik said, and he uses Google Goggle to scan barcodes and check prices elsewhere, when he’s looking at something in a store. “It saves money,” he said.
Almost all of the people polled informally during a mid-day visit to Ross Park Mall this week said they don’t use shopping apps.
Wendy Liebmann, CEO of market research firm WSL/Strategic Retail in New York City, wasn’t surprised. “For the first time in a long time retailers are actually ahead of shoppers, and being quite aggressive in taking advantage of new technologies,” she said.
One example: Shoppycat, a Walmart app that links to Facebook, and allows a user to build a gift list using friends’ likes, such as fishing, or jazz music. App use will increase as smartphones and data plans become more affordable, Liebmann said.
A survey by her firm this year found that 48 percent of respondents identified as tech-savvy “digital actives” used their mobile devices inside stores, up from 27 percent in 2010.
It’s easy to start using apps to shop, said Scott Hirsch, founder of appsbar of Deerfield Beach, Fla., which provides app-building tools at no cost.
“Look for the stores you’re already shopping at on the Android marketplace, or iTunes or the Apple App Store,” he said. Many retailers offer special deals via their apps, and mobile users who share their locations through global positioning system, or GPS, technology can view specifics about products sold at nearby stores.
Mall owner Simon Property Group Inc. of Indianapolis, which owns Ross Park Mall and South Hills Village, has an app for the iPhone or Android devices that is “well into the six digits, in terms of downloads,” spokesman Les Morris said. Based on a user’s location at any time, the app finds the nearest Simon mall and lists sales and other details.
Retail centers and bricks-and-mortar stores are using apps that award points and instant deals during visits to get consumers off their home computers, and out shopping again, experts say.
“If an app prompts you to make a purchase while you’re in the store, that’s huge,” Beal of Point Park said. “How many TV commercials have you seen that inspired you to jump off the couch and go make a purchase? Not many.”
For the complete original article on mobile apps
Do you use mobile apps to shop? Which one is your favorite? Let us know!
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Posted on November 16, 2011 in Mobile Apps by susan
Android apps, iPhone apps, mobile app, mobile applications, mobile apps
(Want to learn more about how to succeed in mobile marketing? Please download my free “Secrets to Successful Mobile Marketing” video now)
In 2011, the Android share of the US smartphone market has surged while Blackberry has dropped. According to comScore, Android phones constitute around 30% of the market, BlackBerry is second with 29% and Apple third with 25%.
One of the results is there is a mad rush to create more Android apps.
In March, there were 333,000 iPhone applications in its App Store. But Google’s Android Market has 206,000 apps and its growing fast. Experts are assuming that the Android Market will take over in terms of quantity of apps very shortly.
In March 2011, Windows Phone 7 Marketplace had 12,000 applications, Nokia Ovi Store had 30,000 and Blackberry had 27,000.
Advertisers of all sizes are seeing the potential to target consumers on smartphones and tablet computers. Some experts argue that the mobile app is one of the most powerful vehicles for ads that have ever existed because it is both one-on-one and location-based.
Still there are two questions on everyone’s mind. First, how can you get noticed given the already crowded app marketplace? And second, how can you make money with your app?
Consumers love ‘free’ so advertisers need to be clever how they monetize whether it is through advertising, selling virtual goods or making money from in-application transactions.
Click here to learn more about the Secrets to Successful Mobile Marketing!
Posted on October 9, 2011 in Mobile Apps by susan
mobile app, mobile applications, mobile apps, mobile apps for students, smart phone apps
(Want to learn more about how to succeed in mobile marketing? Please download my free “Secrets to Successful Mobile Marketing” video now)
Love your smart phone? You will love this list of smartphone apps that will help you study better by Jill Duffy of PC magazine. Enjoy!
Making Files Accessible
Evernote iPhone app (free, 4 stars)
iPad app (free, 3 stars)
Evernote for Windows Phone 7 app
Evernote for Android phone app
Evernote Web app (free, 3.5 stars)
Dropbox (free, 4 stars)
Dropbox for iPad (free, 3.5 stars)
Note-Taking
Note Taker HD ($4.99, 4.5 stars)
Penultimate (99 cents, 4 stars)
Awesome Note (+ Todo) for iPhone ($3.99, 4 stars)
Advanced Task Killer for Android (free)
Note-taking Apps for the iPhone
Note-taking Apps for the iPad
10 Must-Have Android Apps
Reading and Research
Zotero
Quick Cite for iPhone (99 cents, 3 stars)
Instapaper Pro ($4.99 for iPad, 4 stars)
Wikipedia’s iOS app (free)
Dictionary.com’s mobile app for Android (free)
for iPhone (free)
Music, Movies, TV
Apple iTunes (free, 4 stars)
Pandora Radio (free to $36 per year, 3.5 stars)
Pandora Radio for iPhone (free, 4.5 stars)
Pandora Radio for Android phones (free, 4 stars)
Netflix ($7.99 per month)
Netflix app for Android (3.5 stars, free with account)
Netflix for iPhone (4 stars, free with account)
Netflix for iPad (4 stars, free with account)
Hulu (free, 4 stars)
Hulu Plus ($7.99 per month, 3.5 stars
Hulu for iPhone (free for app; requires membership from $7.99 per month; 3.5 stars)
Hulu for iPad (free for app; requires membership from $7.99 per month; 4 stars)
Click here to learn more about the Secrets to Successful Mobile Marketing!
Posted on September 29, 2011 in Mobile Marketing by susan
mobile app, mobile applications, mobile apps
(Want to learn more about how to succeed in mobile marketing? Please download my free “Secrets to Successful Mobile Marketing” video now) 
According to Flurry, an apps analytic firm, mobile app use overtook both the mobile and desktop web in June 2011. Their results show that consumers spend an average of 81 minutes per day on mobile apps and 74 minutes on the web. The most popular apps? The games and social networking categories represent the significant majority of app usage. Consumers spend half their time playing games and 30% connect with social networks. These two categories alone account for 79% of total mobile app time. Click here to learn more about the Secrets to Successful Mobile Marketing!
Posted on September 26, 2011 in Mobile Apps by susan
app mobile, applications mobile, apps mobile, mobile app, mobile applications, mobile apps
(Want to learn more about how to succeed in mobile marketing? Please download my free “Secrets to Successful Mobile Marketing” video now)
Move over AngryBirds. Some of the most interesting apps available on the market today are for your car! (Hint: To find these, just search in Apple iTunes or the Android Market)
MyChevrolet
MyChevrolet is a free download available for iPhone and Android. It works through the OnStar MyLink service. Once you have it installed, you can do the following:
MyChevrolet comes with a great tutorial that will teach you how to use features on the dashboard that aren’t always easy to find, including the switch for fog lights!
Mercedes-Benz mbrace
The Mbrace app is available for iPhone and Blackberry and lets you do the following:
OnStar MyLink
The OnStar MyLink app is available for iPhone and Android. You can use this app with many different GM models. You can do the following:
Nissan Leaf
Nissan Leaf is available on iPhones only. It boasts beautiful graphics and will give you a graphic view of your battery charge state and a timer you can use to pre-heat or pre-cool the car among other features.
Click here to learn more about the Secrets to Successful Mobile Marketing!
Posted on September 14, 2011 in Mobile Apps, Mobile Websites by susan
mobile app, mobile applications, mobile apps, mobile site, mobile sites, mobile website, mobile websites
(Want to learn more about how to succeed in mobile marketing? Please download my free “Secrets to Successful Mobile Marketing” video now)
Brands with limited budgets often ask the question: should I build a mobile site or a mobile app?
Mobile apps are viewed by many designers as to be the optimal way to provide a rich user experience on mobile.
However there are some inherent problems with the mobile app:
Given the above, with a limited budget, you are probably safer building a mobile website rather than a mobile app. This will ensure that you have the broadest reach and engagement for the maximum benefits.
Click here to learn more about the Secrets to Successful Mobile Marketing!
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