mobile app

Move Over Iphone Apps…Androids are Here

(Want to learn more about how to succeed in mobile marketing?  Please download my free “Secrets to Successful Mobile Marketing” video now)

In 2011, the Android share of the US smartphone market has surged while Blackberry has dropped. According to comScore, Android phones constitute around 30% of the market, BlackBerry is second with 29% and Apple third with 25%.

One of the results is there is a mad rush to create more Android apps.

In March, there were 333,000 iPhone applications in its App Store.  But Google’s Android Market has 206,000 apps and its growing fast.  Experts are assuming that the Android Market will take over in terms of quantity of apps very shortly.

In March 2011, Windows Phone 7 Marketplace had 12,000 applications, Nokia Ovi Store had 30,000 and Blackberry had 27,000.

Advertisers of all sizes are seeing the potential to target consumers on smartphones and tablet computers.  Some experts argue that the mobile app is one of the most powerful vehicles for ads that have ever existed because it is both one-on-one and location-based.

Still there are two questions on everyone’s mind.  First, how can you get noticed given the already crowded app marketplace?  And second, how can you make money with your app?

Consumers love ‘free’ so advertisers need to be clever how they monetize whether it is through advertising, selling virtual goods or making money from in-application transactions.

Click here to learn more about the Secrets to Successful Mobile Marketing!

By |November 16th, 2011|Mobile Marketing|0 Comments

Want to Find A Great Restaurant Tonight? Grab Yourself a Lo-Mo App!

(Want to learn more about how to succeed in mobile marketing? Please download my free “Secrets to Successful Mobile Marketing” video now)

Location-based social media and mobiles are two peas in the same pod.  Taking that concept one step further, there are now some interesting location-based apps that allow users to find what they want, when they want, simply based on their physical location.

Location-based apps work as follows.  Your mobile phone’s GPS capabilities will pick up where you are and will then give you your entertainment or shopping options: restaurants, movies, concerts, and stores.

Dragon Go! For example does that and you don’t even need to type!  All you need to do is use your voice. Dragon Go! Will give you a very targeted list of answers to your question.  So all you need to do is tap your phone, ask about a topic and you will find your answer whether you are looking for a bar, restaurant or a great place to listen to music.

Poynt is another app which is known for its super user-friendly interface. If you want to find a nearby restaurant, you simply click on two buttons.  You can find a lot more than where to eat with Poynt like events or even where to find the cheapest gas in the neighborhood.

The best news of all?  Both Dragon Go! And Poynt are absolutely free.  All you have to do is go to your App store and download.

And while you are there, you may want to check out some of the classics in location-based apps like Foursquare, Urbanspoon, Yelp and alfredapp.

Click here to learn more about the Secrets to Successful Mobile Marketing!

By |November 13th, 2011|Mobile Marketing|0 Comments

Warning: Did You Know Your Smart Phone Can Help You Study Better?

(Want to learn more about how to succeed in mobile marketing? Please download my free “Secrets to Successful Mobile Marketing” video now)

Love your smart phone?  You will love this list of smartphone apps that will help you study better by Jill Duffy of PC magazine.  Enjoy!

Making Files Accessible
Evernote iPhone app (free, 4 stars)
iPad app (free, 3 stars)
Evernote for Windows Phone 7 app
Evernote for Android phone app
Evernote Web app (free, 3.5 stars)
Dropbox (free, 4 stars)
Dropbox for iPad (free, 3.5 stars)

Note-Taking
Note Taker HD ($4.99, 4.5 stars)
Penultimate (99 cents, 4 stars)
Awesome Note (+ Todo) for iPhone ($3.99, 4 stars)
Advanced Task Killer for Android (free)
Note-taking Apps for the iPhone
Note-taking Apps for the iPad
10 Must-Have Android Apps

Reading and Research
Zotero
Quick Cite for iPhone (99 cents, 3 stars)
Instapaper Pro ($4.99 for iPad, 4 stars)
Wikipedia’s iOS app (free)
Dictionary.com’s mobile app for Android (free)
for iPhone (free)

Music, Movies, TV
Apple iTunes (free, 4 stars)
Pandora Radio (free to $36 per year, 3.5 stars)
Pandora Radio for iPhone (free, 4.5 stars)
Pandora Radio for Android phones (free, 4 stars)
Netflix ($7.99 per month)
Netflix app for Android (3.5 stars, free with account)
Netflix for iPhone (4 stars, free with account)
Netflix for iPad (4 stars, free with account)
Hulu (free, 4 stars)
Hulu Plus ($7.99 per month, 3.5 stars
Hulu for iPhone (free for app; requires membership from $7.99 per month; 3.5 stars)
Hulu for iPad (free for app; requires membership from $7.99 per month; 4 stars)

Click here to learn more about the Secrets to Successful Mobile Marketing!

The Mobile App Addiction

(Want to learn more about how to succeed in mobile marketing? Please download my free “Secrets to Successful Mobile Marketing” video now) According to Flurry, an apps analytic firm, mobile app use overtook both the mobile and desktop web in June 2011.  Their results show that consumers spend an average of 81 minutes per day on mobile apps and 74 minutes on the web. The most popular apps?  The games and social networking categories represent the significant majority of app usage.  Consumers spend half their time playing games and 30% connect with social networks.  These two categories alone account for 79% of total mobile app time. Click here to learn more about the Secrets to Successful Mobile Marketing!

By |September 29th, 2011|Mobile Marketing|0 Comments

Innovative Car Apps Just For You

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Move over AngryBirds.  Some of the most interesting apps available on the market today are for your car! (Hint: To find these, just search in Apple iTunes or the Android Market)

MyChevrolet

MyChevrolet is a free download available for iPhone and Android.   It works through the OnStar MyLink service.  Once you have it installed, you can do the following:

Check your tire pressure. If you check the pressure and find you have a flat tire, you can report the problem and request help.
See the fuel or charge level
Lock and unlock your doors
Request roadside assistance
Parking ‘meter’.  When you park, you set a timer and get an alert when your meter has expired.

MyChevrolet comes with a great tutorial that will teach you how to use features on the dashboard that aren’t always easy to find, including the switch for fog lights!

Mercedes-Benz mbrace

The Mbrace app is available for iPhone and Blackberry and lets you do the following:

Unlock or lock your car
Triggers an alarm if a criminal approaches
Through Google Maps, sends navigation directions
Find your car (if you forgot where you parked it!)
Report a collision, stolen vehicle or any other emergency

OnStar MyLink

The OnStar MyLink app is available for iPhone and Android.  You can use this app with many different GM models.  You can do the following:

Check your fuel level with a feature that lets you know how many more miles you can drive before running out of gas
Check remaining oil life (i.e. when you need to change your oil!)
Lock and unlock your car
Trigger a remote start
Flash the horn and lights in an emergency (or if you need to find […]

By |September 26th, 2011|Mobile Marketing|0 Comments

Mobile App or Mobile Website?

(Want to learn more about how to succeed in mobile marketing?  Please download my free “Secrets to Successful Mobile Marketing” video now)

Brands with limited budgets often ask the question: should I build a mobile site or a mobile app?

Mobile apps are viewed by many designers as to be the optimal way to provide a rich user experience on mobile.

However there are some inherent problems with the mobile app:

The most successful iPhone app which becomes viral enough to be passed to every single user on the iPhone platform will still only reach 7% of the total mobile market.  A mobile website has the potential to reach 100% of mobile web users.

Many iPhone apps require the current version of iOS to run and cannot be used on first-generation iPod touches, which represent 10% of iPhone traffic.  The Android market is equally if not more fragmented.  Once again mobile websites can normally be accessible to everyone.

It may be a myth that users prefer a mobile app.  Research actually shows that most users prefer mobile websites over mobile apps (Adobe, eMarketer, InsightExpress),not to mention that more people use mobile websites than apps

It is extremely difficult to rank your mobile app on Google or Bing.  Having said that, you can optimize your app for the app stores but it requires some specialized knowledge.
Apps help the SEO of iTunes, Android Market, or Blackberry App World but not your website.  A mobile website (even at m.subdomains) can ultimately benefit your rankings for your .com site

Most apps are downloaded once and then […]

By |September 14th, 2011|Mobile Marketing|0 Comments

Apps Are Growing At Breakneck Speed

(Want to learn more about how to succeed in mobile marketing?  Please download my free “Secrets to Successful Mobile Marketing” video now)

The entire mobile app market is growing with breathtaking speed. Slated to hit $3.8 billion in 2011, this represents a 77.7% increase from 2010 where revenues were $2.1 billion. In 2009 revenues were $830.6 million. As for the future, the firm is projecting that the fierce growth will just continue with $5.6 billion in revenues in 2012, $6.9 billion in 2013 and $8.3 billion in 2014.

Apple will lead the way with revenue although Google is rising sharply. Google’s Android Marketplace sales should rise 295.4% to hit $425 million in 2011.

All of this also means that there are huge app download numbers. The vast majority of downloads are happening with the free and ad-supported apps. In 2011, there will be 18.1 billion downloads versus the 9.5 billion downloads that occurred in 2010.

Click here to learn more about the Secrets to Successful Mobile Marketing

By |September 10th, 2011|Mobile Marketing|0 Comments
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