It is obvious that mobile is a force to be reckoned with. But the best way to really understand this is looking at the hard cold numbers. And the ideal way to do this is to integrate web analytics into your mobile-ready site.
This article will give you some great guidelines:
“How To Access Essential Analytics Data — And What To Do With It
When you first log in to Google Analytics, you’ll see a dashboard similar to what’s below.
To get in-depth mobile-traffic data, simply click on “Standard Reporting” in the orange navigation at the top, followed by “Audience” and then “Mobile” (see below). To get reporting for a specific time period — which is important if you want to track specific campaigns — you can segment your data by setting a custom date in the top right.
From the “Overview” pane, you can extract information that is crucial to understanding your mobile visitors. For example, click any of the areas located directly above the blue line graph to learn more about:
Visits/New Visits: If you notice that your overall traffic has a high percentage of mobile visits, you’ll be able to justify developing a mobile-friendly site much more quickly. For the date range pulled (see the example below), you can see that over 20 percent of site visits were from mobile —- a clear indication that a mobile site is needed. With higher mobile traffic, your site should satisfy the basic needs of smartphone users.For example, nearly 40 percent of mobile searches are local, with 61 percent of consumers following up with phone calls and 58 percent with in-store visits.
With that in mind, design with the mobile lifestyle in mind, including putting your basic business and contact information […]