Mobile marketing is not just for the Big Guys, it is also perfect for small businesses.
It is still not too late for you to employ a mobile marketing strategy for the Christmas season. The world has been a flutter with mobile’s performance on both Cyber Monday and Black Friday. Why miss out on a lot more sales. And the best part about it is if you prepare for the Christmas season now, you will reap the benefit from your mobile marketing strategies well into the New Year.
Here are 5 ideas from Mashable to get you going:
“1. Create a Specialized Mobile Holiday App
One study shows that 43% of mobile shoppers have downloaded a retail app. Even if you already offer an app for your business, consider creating an app especially for the holiday season — it will do even more to attract last-minute shoppers.
With a number of low-cost, DIY tools available on the market, small businesses can easily create and update universal apps that can be ready for distribution the same day. In addition to holiday specials and store hours, your app should include a feedback form and some sort of coupon designed to boost sales during the post-holiday slump. Your feedback form should ask customers what kind of mobile outreach they would be most receptive to and collect their mobile numbers for your 2012 campaigns.
2. Build your Mobile Database
If even the simplest app is beyond your reach right now, collecting customer mobile numbers will be critical for your 2012 campaigns. The increase in store traffic during the holidays will translate to a larger database. Hand customers their very last paper coupon at the point-of-sale to redeem in-store post-holiday, in exchange […]