code QR

QR Codes Are Literally Everywhere!

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QR codes  are now everywhere.  What happens when you see one?  You scan one with your smartphone and you are automatically linked to a website where you can find more information about the ad, article or product you see.

And you can find them in the oddest places. Watermelons in stores. On mugs. Clothes. And now on a tombstone.

Isreali executive Yoav Medan decided to place a QR code on his mother’s tombstone because he was seeking a more dynamic memorial to her.

Odd?

Or cutting edge?

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By |October 10th, 2011|Mobile Marketing|0 Comments

How To Make Your QR Code

(Want to learn more about how to succeed in mobile marketing? Please download my free “Secrets to Successful Mobile Marketing” video now)

To get you started, here are a few QR Code Generators with slightly different areas of 

specialization depending on your needs:

1. likify – This QR Code Generator will help you generate Facebook likes.

2. BeQRious – This QR Code program helps you create campaigns and track.

3. Good Survey – This QR Code program has been designed for market research in documents.

4. OK QR ME – Here you will get real-time statistics on exactly who is scanning your code and where.

5. Jumpscan – JumpScan combines all your contact and social media information for quick, on-the-go sharing. http://Jumpscan.com/

6. itsmyurls – Put your complete online presence on one QR code

7. SPARQcode You can share all content and link to your Twitter, Facebook, Yelp, Urbanspoon and Foursquare locations.

8. myqr.co – URL shortener and QR code generator rolled into one.

9. deliver – Delivr generates a QR Code for each mobile-friendly URL.

10. wikkit – Creates Create, Sell, and Scan tickets to any event with QR Codes

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By |October 5th, 2011|Mobile Marketing|1 Comment

QR Codes Embraced By Hollywood

(Want to learn more about how to succeed in mobile marketing? Please download my free “Secrets to Successful Mobile Marketing” video now)

Mashable shares the news that QR codes have come to the film industry.

Fox Searchlight is exclusively using QR codes to roll out a campaign for its new movie Martha Marcy May Marlene which will be in the theaters on October 21.

QR codes have been put on all ad materials like posters and theatre standees in both New York City and Los Angeles.  When you scan the QR code, it will take you to two separate film trailers.

This is a first for both QR codes and the film industry.

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By |September 27th, 2011|Mobile Marketing|0 Comments

The QR code and Why Those Little White And Black Boxes are Important For You!

(Want to learn more about how to succeed in mobile marketing? Please download my free “Secrets to Successful Mobile Marketing” video now)

A QR (Quick Response) code is a little small black-and-white symbol that can be read by camera-enabled phones that contain code-reading software.

QR codes were invented in Japan in 1994.

The two-dimensional bar codes were created at Denso Wave which is a subsidiary of Toyota and was originally used to track parts during the car-manufacturing process.

A small free application turns a smartphone into a QR-code reader regardless of whether it uses an iphone, Android, Symbian or Blackberry operating system.

Smartphone usage has exploded in recent years, fuelled by consumer-friendly devices such as Apple’s Iphone and Google’s Android handsets.

QR codes provide a very simple way to reach consumers.  They are easy to create and can contain a lot of information.  QR codes are low-cost and easy to implement as well as being a marketing tool that can be clearly measured.

A typical QR campaign can cost as little as $1500-$3000 which would include creating a landing page for codes, the code itself and capture information.  Even better, a campaign can be created in 24-48 hours.

From the consumer’s standpoint, it provides an easy way to get information on a product or even just visit a site without having to type in the web address.

The web is increasingly mobile.  We all carry smartphones.  However smartphones have their downsides and one of them is that it is a bit awkward to enter a lot of information particularly long URLs and numbers.

This is where a QR code can help.  They can be programmed to include everything from a web address to a ‘scan to call’ where the code will put you directly […]

By |September 14th, 2011|Mobile Marketing|0 Comments
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