Posted on August 24, 2010 in Branding by admin
What does it mean to become a Web Celeb?
Web Celeb is a term coined by Pat Sutton, an Internet luminary who has been listed on the Forbes list of Thirty Women Entrepreneurs to Follow On Twitter.
Through trial and error, Pat realized that the only true way to success on the internet as a small business was to become a Web Celeb or in common day parlance, to become the dynamic and well-known face of your business. To become a Web Celeb means that you will draw people towards you with ease, whether you want them to buy products or become part of your network or multi-level-marketing team.
Pat argues that what is important isn’t what you know or who you know but Who Knows You! And that people will only join you when you become ‘larger than life’ on the web. Moreover, in this day and age of Google and social media, people want to know who the person behind the business is before they are ready to actually interact with or buy from you.
Simply put, the infamous Unique Selling Proposition for your business is YOU. Not your products, but YOU. And if you are building a multi-level-marketing or networking business, this becomes even more important because you are building up a group. If you have not positioned yourself correctly, no one will want to join your team.
In terms of specific steps to becoming a Web Celeb, you need to do the following:
- Create a fantastic profile for yourself that is clear, coherent, full of testimonials and pertinent experience
- Build a website around your profile
- Share your profile throughout the Social Web
- Make sure that you have full ownership of your website so that you can add content that builds on your new-found Web Celebrity
If you would like to know more, sign up for the free teleseminar series “The Wise Women of the Web” www.thewisewomenoftheweb.com, in which Pat Sutton is one of the 12 featured speakers. Find out how you too
Posted on August 21, 2010 in Social Media by admin
Millions have toyed around with social media tools. Not as many have gotten social media to work for them to bring in real business results like enjoying huge boosts in traffic, subscribers, clients, affiliates and lucrative joint ventures.
So what is the secret to having social media success with your business?
Here are just a few:
- Make sure that your social media tools (i.e. Twitter, Face book LinkedIn and YouTube) are working hard for you. Set them up with a great profile of yourself and coherent branding
- Link all your social media tools together so that when you tweet or blog or post a video, your fans and followers on other platforms will be able to see it
- Target your conversations towards the people you really want to attract. Use tools like Twellow.com (a sort of Yellow Pages for Twitter) to find the people you want to follow.
- Create on-going, interesting and original content all the time. No content means empty conversations which translate into no results.
- Build relationships. Do not sell on social media. You can sell to your new-found friends and followers on your website or blog but NOT on the social media platforms.
If you would like to know more, join The Wise Women Of The Web Teleseminar Series. www.thewisewomenoftheweb.com You will hear Christine Gallagher, a foremost social media expert who has developed a successful social media system for businesses, as well as 11 other female internet stars.
Posted on August 20, 2010 in Branding by admin
A good brand ties all your efforts together. It is a clear message of who you are, who you want to target and what you have to offer that sets you apart.
The goal is that wherever anyone ‘meets’ your brand, their first experience with you will always be the same. So if they meet you on Face book or LinkedIn or on your blog or at a live event, the impression they come away with should be exactly the same.
A brand is a guiding force. Defining a brand is not about picking a business name and a logo. It is about establishing a big vision for your company.
And most importantly, you must be sure to identify down to the tiniest detail. If you just say you target ‘everyone’, you are essentially saying you target no one. Having a precise target for which you provide a specific solution to a compelling problem is essential. an essential Pick a niche and get to know that target market as well as you know yourself. You need to know what they struggle with, what excites them, what they love and hate. The better you know your target, the stronger your brand (and the solutions you offer your target) will be.
Finally your brand is not something you develop once and then just forget. You should re-evaluate your brand at least once a year to make sure that your current brand is reflective of where you are going.
If you want to learn more about the magic of branding, sign up for the free teleseminar series The Wise Women of the Web www.thewisewomenoftheweb.com One of the 12 guest speakers is a branding aficionado, Jennifer Bourn and her presentation is a combination of original content, wise advice and great reflections.
Posted on March 17, 2010 in Branding by admin
In all the obsession over the Web 2.0 world, no one seems to talk about branding anymore.
This confuses me.
To me, branding is the backbone of social media. Social media without branding is another word for chaos.
At its simplest, a brand is a symbol that can come in many forms: a logo, a name, a color..
But the brand symbol is merely shorthand for an important and unique set of associations and expectations.
Facebook, Apple, Google and Zappos are all good examples of clearly defined brands.
But a brand doesn’t have to be a company. It can be a person, too. Oprah Winfrey. Angelina Jolie, Nicole Kidman and Johnny Depp are all good examples of ‘people’brands.
Even countries are brands. France is a brand. So is Australia or Sweden.
Each of these brands are linked with a set of associations. Each stand for certain values, principles and qualities. Each engender emotions.
The word ‘brand’ derives from the old Norse word BRANDR which means to burn.
The first brand names date from the 16th century. To distinguish one whisky from another, whisky distillers burned their name on top of each barrel. On ranches in the U.S., brands were famously ‘burned’ onto the side of the livestock.
A brand means to burn, to etch an image, to make a permanent impression in the minds and hearts of your customers, prospects and community.
Without knowing who you are as a brand, you will be absolutely lost in social media.
You won’t know what your conversations should be, who you should talk to, what is appropriate and what isn’t.
Some people/companies just intuitively know what their brand stands for. For others it is more difficult and need help at understanding who they are.
In any event, be sure to get it right. Be sure you understand the very unique set of associations that belong to you or your company before you start walking down social media lane.
If you don’t, you will most surely fail in a Web 2.0 world which puts a high premium on authenticity and consistency.