Apps

Apps Are A Big Business

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According to a recent article, the combined revenues of the four major app stores (Apple, Google, Nokia and RIM) should go up a whopping 77.7% this year to $3.8 billion. Total download revenue from games and other applications are destined to grow fast in the next few years: $5.6 billion in 2012, $6.9 billion in 2013 and $8.3 billion in 2013.

Apple who is currently the leader in the App market will have projected revenues of $2.91 billion in 2011, which is up 63.4% from 2010.

The fastest growth however is coming from the Google Android Market whose revenue in 2011 will soar 295.4% to $425.36. The total number of downloaded applications in 2011 is expected to be 18.1 billion by year-end compared to 9.5 billion in 2010. By 2014, downloaded applications will top 33 billion.

“With consumers continuing to show robust, unflagging interest in downloading games and other applications to devices like smart phones and tablets, collective revenues from the four stores will climb sharply this year,” says mobile media analyst Jack Kent.

Total download revenue from games and other applications is also expected to continue rising over the next few years, jumping to $5.6 billion in 2012, $6.9 billion in 2013 and $8.3 billion in 2014. Keywords:

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By |November 2nd, 2011|Mobile Marketing|0 Comments

Apps Are Growing At Breakneck Speed

(Want to learn more about how to succeed in mobile marketing?  Please download my free “Secrets to Successful Mobile Marketing” video now)

The entire mobile app market is growing with breathtaking speed. Slated to hit $3.8 billion in 2011, this represents a 77.7% increase from 2010 where revenues were $2.1 billion. In 2009 revenues were $830.6 million. As for the future, the firm is projecting that the fierce growth will just continue with $5.6 billion in revenues in 2012, $6.9 billion in 2013 and $8.3 billion in 2014.

Apple will lead the way with revenue although Google is rising sharply. Google’s Android Marketplace sales should rise 295.4% to hit $425 million in 2011.

All of this also means that there are huge app download numbers. The vast majority of downloads are happening with the free and ad-supported apps. In 2011, there will be 18.1 billion downloads versus the 9.5 billion downloads that occurred in 2010.

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By |September 10th, 2011|Mobile Marketing|0 Comments
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