Six Sexy Facts About Mobile Search

Posted on October 17, 2011 in Mobile Marketing by susan

mobile search, mobile web, mobile web searches, search mobile

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What do we know about mobile search?

• 58% of mobile users are on the mobile web at least once a day (Google)
• 90% of mobile users search local information (Google)
• 87% of local mobile searchers take action from their search (Google)
• More than 50% of all calls driven by local search ads are made from mobile phones, double the number in the last year
• Consumers calling from their mobile phones say on the phone longer and have a higher tendency to convert because they are closer to the point of purchase
• Mobile searchers are more likely to have a location qualifier (i.e. the keywords they use will tend to be location-specific)

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