Mobile shopping and the advent of mcommerce has arrived. It is clear that mobile is set to play an important role in this Christmas season’s festivities and it is obvious this is the first of many seasons. If you haven’t yet put your mcommerce strategy into place, you might get more motivated after reading this excerpt from an article written by Chantal Tode, the associate editor of Mobile Commerce Daily in New York:
“The upcoming Thanksgiving holiday weekend will be the biggest one yet for mobile shopping with an estimated 60 million consumers planning to use their devices to shop, research purchases or seek retailer information, according to a new report from InMobi.
Mobile users will increasingly reach for their handsets over the Thanksgiving weekend to help with a wide variety of shopping activities, according to InMobi’s Holiday Mobile Shopping Study. The results reflect the critical role that mobile will play for retailers during the upcoming holiday season.
“The single most important message for marketers and retailers is that mobile phones will play the biggest role yet in fueling shopping activity this holiday season,” said Susan Kuo, North America head of marketing for mobile ad network InMobi, San Mateo, CA.
“Whether you are an offline or online store, it is imperative that you consider the impact of mobile as it will be a critical tool in all facets of shopping this holiday season, from price comparison to purchases happening directly from consumers’ mobile devices,” she said.
“Those marketers that identify this early on will have a big advantage and opportunity to differentiate themselves by creating an engaging mobile experience.”
Approximately 45 percent of mobile users plan to compare prices via their handsets during their Thanksgiving weekend shopping, up from 22 percent in 2010.
Not only will consumers use mobile to research products but, over 21 million, or 36 percent, plan to make purchases directly from their mobile devices.
“I think the biggest surprise we found was a staggering 42 percent of mobile shoppers plan to use their mobile devices to shop or research sales on Cyber Monday, which has traditionally been dedicated to online shopping,” Ms. Kuo said.
“This finding is a fairly strong support that mobile is cannibalizing desktop shopping,” she said. “Online merchants will have to pay close attention to this trend that while the profile of their customers may not change, the medium in which they’re accessing their stores will increasingly move to mobile devices, and that means having to make an aggressive move to ensure that that their mobile shopping destinations are user-friendly and to have a strong mobile advertising strategy in place.”
So maybe it is time to start concentrating on the potential mobile shopping has for your company. Consumers are clearly using their mobile phones to shop. And it is clear one of the most popular ways to ‘shop’ is to price compare. So, make sure you give them the information they are looking for!
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