Here are some mistakes that you will want to avoid making when it comes to your QR Code campaign:
• Don’t make the barcode too small. Anything less than 1 inch X 1 inch cannot be scanned by most phones
• Don’t put your QR code inside reflective product packaging that will cause glare.
• Don’t attach your QR code to the end of a 30-second TV spot that won’t give any normal human being time to scan it
• Don’t put a barcode on a highway billboard; the motorist zooming by will never be able to scan it. Think instead about placing your QR code where people are waiting in lines and have a lot of time. Or what about the bathroom stall? Statistics prove that a lot of people bring their smartphones with them (literally) everywhere. And of course you can’t get more personal—or local—than that!
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