I believe  that successful social media is a  mysterious, magical  blend of strategy, tactics (i.e. tools) and the right mindset.  But of the three, I think ‘getting the right mindset’ is what stumps people the most.   

One of the biggest psychological obstacles in social media is the notion that we must be perfect. All the time. And to all people.  This Perfection Obsession has dominated corporations for years and has trickled down even to small businesses and solo entrepreneurs.  We want to portray ourselves as perfect.  We want to show off our companies as having no blemishes and no faults.  And we are frightened to death that someone, somewhere might pull the curtain back and find out that we are really just the little old man in the Wizard of Oz.

This Perfection Obsession mixes badly with social media.  Why?  Because social media is social.  . It is all about interactions between people.  And, human relations are anything but perfect. They are messy and contradictory and full of good , bad and in-between emotions.  Human beings—their thoughts and feelings—cannot be packed up neatly in a little box and pushed out in neat, manageable, bite-sized pieces.   That was  the old way—the traditional thinking behind mass media and advertising.  And that way of thinking is going the route of the dinosaur.

So, let’s all forget about the Perfection Obsession. (The secret is out anyway—no one ever thought either you or your company was perfect).

Aim instead for another mindset.  Honesty.  Integrity.  Transparency.  Let people see your mistakes. Talk about them.  People will not think the less of you for it..  To the contrary, humans, oddly enough, like humanity. 

Oddly, in all areas of our lives, we are drawn, like moths to flame, towards the perfection of imperfection. So celebrate your imperfection. Everyone will appreciate