(Want to learn more about how to succeed in mobile marketing? Please download my free “Secrets to Successful Mobile Marketing” video now)
Groupon, the daily deal giant, has gone mobile.
It recently introduced a mobile application that connects consumers with real-time discounts offered by local merchants. All you have to do is enter your zip code, hit “Find Deals” and simply choose the one you like.
The Groupon application is designed to help give you local options, help introduce you to local establishments you might not have tried otherwise and save you money.
When a user opens up the smart phone app, he or she will be presented with just two buttons: “I’m hungry” and “I’m bored.”
Groupon executives tell Reuters that either choice will spark a broad range of choices “depending on the time and location of the mobile user.”
In essence, the new service will bring actionable coupons and discounts to customers who can use them in the moment, rather than simply providing a random discount that may be fun to capitalize on next weekend.
The logic behind the offering is a win-win for both mobile customers and participating businesses. “By offering deals during slow business at specific locations,” Groupon says, “businesses can increase profitability, manage resources and reduce wastage… the hungry or bored consumer as they get a deal when and where they want it.”
“For merchants, the daily deal is like teeth whitening,” says Groupon founder and CEO Andrew Mason, “and Groupon Now is like brushing your teeth. It can be an everyday thing to keep your business going.”
Groupon is not the first on the mobile coupon bandwagon. Groupon’s biggest rival, LivingSocial may have already beaten them. As early as March 2011, they launched InstantDeals which is a mobile feature that allows customers to find short-term deals within a half-mile radius of their location.
Click here to learn more about the Secrets to Successful Mobile Marketing!