Are You Optimized For Mobile Search?

Most people nowadays simply ignore the importance of mobile search.  I don’t quite ‘get’ it.  Why would you ignore the one method that over 50% of the people in the world are searching for your site?

How people search on their mobile phones is dramatically different than how they search on their computers.

Here are the differences in a nutshell:

“1. Mobile is highly local

Mobile searchers have a higher tendency to be doing searches with a local intent.

Exactly how much higher is up for debate. Last May, Google’s Marissa Mayer was quoted saying that 40% of all mobile searches are local. Microsoft has said that 53% of mobile searches on Bing have a local intent. An earlier estimate of 33% local was frequently repeated throughout 2010.

Whatever figure we choose to cite, we know that people on mobile devices are seeking things around them. After all, mobile gives us a unique opportunity to be simultaneously online and out in the world.

We use our devices to navigate throughout the physical world: Where’s the closest parking garage? What’s the best breakfast place around here? Where can I post this package for my nephew?

If you’ve got local content or content that can be localized, optimize it for mobile.

2. Mobile is focused and timely

It may seem counter-intuitive at first glance, but the average mobile search on Android and iPhone has roughly double the keywords than the average desktop search.

The interface is smaller on mobile but mobile searchers are more task focused and highly specific in what they’re seeking.

Consider the following data from Microsoft: 70% of PC search tasks are completed in one week, while 70% of mobile search tasks are done in one hour.

While someone shopping on their desktop computer takes on average a week to take action while someone on their mobile takes on average an hour. Talk about acceleration!

This difference in time to purchase has very real implications in retail. Mobile users are looking for information or assistance to help them make buying decisions literally right at the point of sale.

Consumers searching on a mobile device will make a purchase within 24 hours, while desktop searchers will buy over a longer period of time.

As a result, marketers need to employ specific search tactics for each platform. For example, on mobile search landing pages, offer very specific information about products and create clear calls to action on the web and on the phone.

Implementing click-to-call functionality is a great option here. That mobile searcher is ready to act so harness their intent with a small number of clear actions

3. Mobile search increases steadily throughout the day

Over the course of a day, hourly usage trends vary based on device types. Google Mobile Ads analyzed searches from tablets, PCs and mobile devices and found that searches from computers broadly reflected time spent at work. Activity increases at 9 am and drops off at 5 pm.

In contrast, tablet searches happen after work with a sharp spike in the evening hours between 6:00 – 11:00 p.m.

And smartphones?

Searches on smartphones grow steadily throughout the day, rival desktop search in the early evening and peak around 9:00 p.m.

While both tablets and smartphones can be ‘lean back’ devices, used in combination with other media while sitting on the couch in the evening, smartphones alone are used on the go throughout the day and combine searches with both professional and personal intentions.

4. Mobile searchers make mistakes

It’s not surprising that mobile searchers are more prone to misspellings than desktop searches. We’re not precise with touchscreen keyboards, small targets to hit and a variable location we’re typing from.

So make sure to include common misspellings in your campaigns and optimization efforts, this can be a great, untapped source of new traffic.

What misspelled words should you include? Turn off the auto-correcting spell checker on your mobile device and tap in each of your top 10-keyword phrases 10 times each. You’ll end up with 100 keyword phrases.

Which ones are misspellings? Collect the results and start your list.

Along these lines, many marketers running paid search campaigns are finding it more effective to manage separate sets of keywords for mobile and desktop platforms.

Is this right for you? Only you can decide and you can only decide once you’ve got some experience. So get started.

Computers, tablets, and smartphones all fill a different need that consumers have for finding information at various points throughout the day.

While marketers should look to all three devices for reaching potential customers, lumping the devices together without understanding differences in intent and behavior can lead to costly mistakes and missed opportunities.”

You need to optimize for your mobile site to make sure that you are attracting all the purchase-prone mobile user.  Keep in mind the above 4 tips when you look to optimize and don’t forget to have a mobile site created.  The small amount of time and money required is well worth the investment.

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Mobile Marketing 2012—Are You Ready?

Have you figured out your mobile marketing program yet?

If you have any kind of analytics installed in your website, you may have noticed that more and more of your Web traffic is coming from mobile devices.  And it’s just going to keep on increasing.

Mobile marketing is big. And it is here to stay.

But what is the best way to cater to your mobile visitors?

Here are some tips:

“Mobile Search: Give Them What They’re Looking For

Desktop search may still dominate the overall search market, but mobile search represents a new frontier. It is widely accepted that 10 percent to 15 percent of searches today are from mobile devices.

Whether you’re running a multimillion-dollar pay-per-click campaign on AdWords or optimizing for organic search traffic and inbound leads, here are a few things you should know about the areas where desktop and mobile differ.

• Locality: People on mobile devices are seeking things around them; anywhere between 20 percent and 53 percent of mobile searches have a local intent. If you’ve got local content or content that can be localized, optimize it for mobile.
• Task-focused: The average keyword mobile search on Android and iPhone is roughly double the average length of a desktop search. Why? Because mobile searchers are task-focused and seeking specific things. When presenting information as the result of a search, offer more specific information to your mobile users.
• Time of day: Google reports that mobile search volumes increase throughout the day and peak at 8 or 9 p.m., while desktop search volume mirrors hours spent at work.
• Spelling mistakes: Not surprisingly, mobile searchers are more prone to misspellings than desktop searchers. Including common misspellings in your SEO campaigns can be a great, untapped source of new traffic.

Before You Hit Send…

ComScore found that while Web-based email declined significantly throughout 2010, mobile email surged 36 percent from the prior year. To cater to these mobile users, follow the best mobile usability and accessibility rules:

• Short wins. Smartphone screens are small, and each line is valuable. Be brief and get your message as high up in the email as possible.
• Focus on the subject and sender name. In the mobile world, there’s little or no preview pane to see the message body. As a result, a message’s subject and sender name take center stage. Choose a recognizable name for the “from” field and use your subject line as effectively as possible (keep it less than 30 characters).
• Consider plain text. As marketers, we want to make things pretty and opt for HTML. However, this practice falls flat in many situations on mobile devices. Consider sending plain text email, particularly for anything that must get into people’s hands, such as account activations, password retrievals, and alerts.

Be Social-Savvy

A comScore report found that 72 million Americans accessed social media from their mobile devices during the month of August 2011 alone. Even more telling is the fact that 50 percent of these users are social networking on a daily basis from their mobile devices. When it comes to incorporating mobile into your social strategy, here are a few things to keep in mind:

Mobile Web: While both Facebook and Twitter have apps for the iPhone, Android, and BlackBerry, the majority of their mobile traffic comes from a mobile browser rather than a device-specific app. Looking at some sample numbers for Facebook, 57 percent of mobile posts are made from the mobile Web site (m.facebook.com), while all apps combined contribute 43 percent.

Women rule social media: With the exception of LinkedIn, women are the dominant users of the top 10 social networks on both mobile and desktop. Give women credible things to care about and share with their broader social network.

Help people share the love: A clean and consistent URL structure will help people share your links across platforms. Don’t underestimate the importance of client detection technology, which intelligently serves up a mobile site to mobile users and a desktop site to desktop users.”

Get ready for mobile and your mobile marketing program now.  It promises to pay off in big dividends for those who are prepared.

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Cpanel and GoMobi Give Us Another Way To Build Mobile Websites

GoMobi has partnered up with Cpanel to provide another terrific way to build a mobile Website.

Here is a recent public relations release about the project.

“Mobile has changed how customers interact with businesses. Only businesses that are able to provide a great mobile experience will be successful in this new market. We are delighted to be partnering with cPanel as we roll out goMobi to the hosting industry” With the rapid rise in mobile Internet usage, goMobi gives Web hosting companies a proven way to open the massive opportunity of the mobile Web to their customers. According to recent research from Web performance measurement firm Gomez, over 50 percent of consumers are more likely to buy from a store with a mobile website, so the demand for mobile sites is only set to grow. The goMobi cloud service can build a sophisticated mobile friendly website in minutes at a price point designed for small-to-medium businesses.

With goMobi, cPanel users can offer a very powerful, yet easy to use, mobile site builder. cPanel is launching a substantially enhanced version of goMobi, which brings a range of new templates, the ability to create custom forms, video content embedding, and integration with leading m-commerce solutions like PayPal and Google Checkout. Users can generate the mobile site using existing (or new) Web content, and add a range of updated features like “click to call,” Google Maps integration, social networking integration, and automated QR code creation. Such features come as standard offerings with goMobi and have proven to convert clicks into sales. goMobi sites can reside on any Internet domain like .info or .mobi, and will work on more than 7,500 models of Web-enabled mobile devices and handsets.

“Mobile has changed how customers interact with businesses. Only businesses that are able to provide a great mobile experience will be successful in this new market. We are delighted to be partnering with cPanel as we roll out goMobi to the hosting industry,” said Eileen O’Sullivan, COO of dotMobi.”

For me, there is nothing more important than building a mobile website.  The question isn’t ‘if’ you need a mobile website, but when!

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Mobile Commerce Crushes 2011

Mobile commerce crashed onto the scene in 2011 and went from the stuff of ‘dreams’ to the stuff of reality.

Here is more about mobile commerce magic:

“The numbers speak for themselves: More than a million merchants now accept credit cards via Jack Dorsey-led startup Square’s mobile payment application, and the firm now processes $11 million in total transactions each day, up from $4 million a day in late July.

Almost 12 months after Starbucks launched mobile payment services across the U.S., customers have completed more than 26 million mobile transactions; at the same time, digital marketplace eBay is on pace to close more than $5 billion in mobile-enabled transactions by year’s end, and the company’s PayPal subsidiary is expected to handle more than $3.5 billion in mobile payments.

“Our perspective on mobile is that it’s not incremental, it is another screen in the shopping experience,” eBay president and CEO John Donahoe said during October’s Open Mobile Summit event in San Francisco. “It’s a consumer that is coming back more frequently and shopping more because now it can be done at any time of the day. We know it is driving consumer engagement and customer value.”

But 2011 wasn’t simply the year that consumers embraced mobile commerce–it was also the year that the various pieces of the m-commerce landscape (e.g., retail purchases, person-to-person payments, marketing, coupons) began to come together to create multi-faceted user experiences that could ultimately spell the demise of the conventional leather wallet. First to market: The Near Field Communications-based Google (NASDAQ:GOOG) Wallet, which enables consumers to make purchases and collect or redeem offers by tapping their Android smartphone at 300,000-plus MasterCard PayPass-enabled merchant terminals. In the months since the service launched, Google introduced support for SingleTap, which enables consumers to redeem coupons and/or earn rewards points with one tap of their smartphone. The digital giant also is partnering with the state of New Jersey to enable tap-and-pay rail and bus transit purchases at select locations.

Google Wallet’s biggest threat, Isis, doesn’t even begin consumer trials until early-to-mid 2012. But there’s serious brand muscle behind the m-commerce network: Founded by Verizon Wireless (NYSE:VZ), AT&T (NYSE:T) and T-Mobile USA in late 2010, Isis welcomed financial services providers Visa, MasterCard, Discover and American Express to its ranks in July. In addition, six device manufacturers–HTC, LG, Motorola Mobility (NYSE:MMI), Research In Motion (NASDAQ:RIMM), Samsung Mobile and Sony Ericsson–have committed to introducing devices that support the Isis platform. Like Google Wallet, Isis is looking beyond contactless payment services to support retailer loyalty card programs, coupons and offers and related promotions. The battle between the two services is already shaping up as one of the biggest stories of 2012.

Why it was significant: Mobile payments for digital and physical goods, mobile money transfers and NFC-enabled contactless transactions will almost triple from $240 billion in 2011 to $670 billion in 2015, Juniper Research forecasts. The firm credits the accelerating adoption of mobile ticketing, NFC contactless payments, physical goods purchases and money transfers in both developed and emerging markets as the catalysts behind the expected growth, adding that the number of mobile money users will double by 2013.”

Where mobile commerce will go in 2012 is in the laps of Gods however it is safe to say that mobile commerce (or m-commerce as it is nicknamed) has settled into a very strong upward projector and stands to change the face of retailing forever.  Are you involved in mobile commerce?  Tell us about your experiences

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Why Businesses Have Not Gotten On the Mobile Advertising Bandwagon

Mobile advertising (to be distinguished from overall mobile marketing) has not been embraced by many businesses.  The main reason is that for many they still haven’t figured out the way to get the best ROI from their mobile advertising dollar.

Mobile advertising will catch on but it is a laggard compared to other mobile marketing tools like text messaging:

Here is an article from Forbes that explains the problem:

“I was a bit surprised by a stat that esteemed industry analyst Mary Meeker recently shared. While print media represents only 8% of consumer time spent, it accounts for 27% of marketers’ media spending. Mobile media, on the other hand, represents 8% of consume time, yet only .5% of marketers’ media spending. Why the disparity?

I believe there are three reasons:

Mobile advertising has yet to show scalable reach that has a demonstrable ROI. The reach of print advertising is clearly known, and the way consumers interact with print ads has been well researched for decades. Understanding mobile ad engagement is still developing, which has led to less than successful attempts to apply PC Web banner advertising principles to this nascent medium.

Buying highly targeted premium inventory has not been easy for agencies to do in the mobile ad world. It is easy in the print and online world, but early mobile ad networks that brought some scale to the table also placed advertisers’ messages in environments where they did not want them to be.

Creating ads for smart phones is different than creating them for print ads or online banners. Most agencies have not created them nor have they been asked to. This problem plagued online advertising 15 years ago until firms like Point Roll and ?? made the “rich media” ad unit easier to produce.

These issues are going to go away soon. According to Jason Young, former CEO of Ziff-Davis and now CEO of Crisp Media,” The infrastructure for buying quality mobile ad placements and creating engaging mobile ad is getting significantly better.” And he is staking his future on it. Last week, Smart Media Devices, a year-old venture that provides advertisers with scalable and targeted access to high-quality mobile-accessible content, merged with Crisp Media, a pioneering platform for rich-media mobile ad creation. Mr. Young will lead the combined companies.

“The mobile ad market is at the critical stage where premium brands are wanting to play significantly,” said Young. “Yet because barriers to buy still exist, the premium market demands an integrated set of solutions optimized for its unique needs.  We hope be a catalyst for the industry, by bringing together an unrivaled combination of platform, products and services.”

So as the inhibitors to rolling out mobile campaigns begin to diminish, look for savvy markets to begin aggressively testing new ways to engage their markets via smart phones.

Any mobile ads caught your attention recently? Keep an eye out for Amex, Audi and Sherlock Holmes 2 ads on a smart phone near you. They are doing some interesting things.”

Mobile advertising has not yet come of age.  But it will.  Mobile advertising is not for everyone but for bigger brands it could be a high-performing tool.

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What were the top 10 Mobile Apps downloaded in 2011

With all the world talking about  mobile apps, you might wonder what were the most popular. Here is the mobile app ‘balance sheet’ for 2011:

“A new report from mobile analytics app company Distimo looked at data on downloads across all platforms such as iOS and Android, and also factored in the free and paid versions of the apps. Angry Birds made the list not only once, but three times, thanks to its Rio and Seasons editions.

The report also revealed that although there are over a million mobile apps available for download across the top seven major app stores, the iTunes App Store is still tops. For the iPhone alone, it brings in about four times the revenue generated in the Google Android Market. Meanwhile, the App Store for the iPad rakes in more than double the revenue of the Android Market.

As for which apps are the most popular overall, can you guess which rounded out the top ten? Click and see!

1. Angry Birds

2. Facebook

3. Skype

4. Angry Birds Rio

5. Google Maps

6. iBooks

7. Angry Birds Seasons

8. Fruit Ninja

9. Talking Tom

10. Twitter”

What was your favorite mobile app of the year?  And why was it your favorite app?

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Warning to All Local Businesses: Mobile IS Mandatory!

Local businesses need to get into mobile marketing.  Your customer expects to find you (and be able to read about you!) on their mobile phones. Don’t miss out on all that mobile marketing has to offer.

Check out the following findings from Google:

“Google notes through its research that:

• 79% of smartphone consumers use their phones to help with shopping, from comparing prices, to finding more product info, to locating a retailer.
• 70% use their smartphones while in a store.
• 77% have contacted a business via mobile, with 61% calling and 59% visiting the local business.

Google says that users are now expecting to engage with local businesses though their mobile devices. Think about it: did you go to a local businesses mobile website this year? Did that business have an app or a website optimized for mobile? People on the go rely on their smartphones for information and nothing is more fundamental to consumers then how they spend their money. Brands and retailers have to come to understand that the way users interact with their digital fronts is now being done from smart devices.

In turn, mobile search is changing the user experience. Apple realized this and is one of the reasons that it baked Siri into the iPhone 4S as a way to easily search on the go. Search functions include looking up a local restaurant to see what is on the menu or find directions.

The way ads are delivered via mobile underwent dramatic shifts in 2011. Google calls these the “pipes” of mobile advertising. That includes work on standards like ORMMA or MRAID or how ads are delivered through real-time engagement, real-time-bidding platforms or improvements in HTML5 that have made mobile advertising more seamless and ubiquitous.

Tablets have joined smartphones as an important factors in mobile advertising. Google notes that tablets are now a third screen that marketers have to deal with and that the company saw a 440% spike in tablet traffic in November 2011 from its December 2010 levels on the AdMob network. That number may be partly skewed by the fact that Google consolidated AdMob to mobile devices while keeping AdSense Web only, hence driving traffic numbers to the network.”

Make sure that your local business can be found on mobile phones and that it is easy to navigate.  Mobile marketing is the best invention to come around in a long time for the local business.  Are you ready?

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4 Mobile Marketing Mistakes To Avoid

Mobile marketing. Everyone wants to get in on it.  But while the interest and curiosity about mobile marketing is vast, many are very unconfident about how to put the right food forward.

This article outlines some classic rookie mobile marketing mistakes:

“1. Using Mobile to Share Non-Mobile Content

You’ve read all about how to use text messages and quick response (QR) codes to target customers while they’re out in the wild or even just sitting on their couch at home. And that’s great–until you use these techniques to send users to content that is anything but mobile friendly. Perhaps it’s a video their phone can’t download or the desktop version of your website, which takes too long to load and far too much scrolling to use on their device. These types of mistakes leave customers feeling frustrated and almost ensure they never again try to load your website from a mobile device. They’re also a waste of time and resources on your part if you’re creating campaigns that don’t work, let alone convert.

If you’re going to use text message marketing to offer a discount or present a call to action for someone to visit your site, make sure the page you’re sending them to is mobile friendly. Ensure it will load on their device and present them with the proper experience. Otherwise, you’re just spinning your wheels and their data plan.

2. Using QR Codes to Direct Customers Back to Your Site

For many of us, when we think “mobile marketing” we really think “QR codes.” A QR code is that barcode-like symbol that a user can scan with their smartphone to be taken to a page of your choosing. QR codes are great for sending users to mobile-friendly landing pages, informing them about specials and promotions, or providing an exclusive experience via their phone. When QR codes don’t work is when you use them to direct people back to your home page. Or, worse, when you try to put them in an email. (How do you scan a barcode while using your phone for email?)

If you’re going to invest in creating a QR code, don’t simply use the code to drive people back to your website. They could have gotten there on their own. Instead, pack that code with something valuable and unique. It could be an exclusive discount or special offer, time-sensitive information, an image they couldn’t get otherwise, a free download, etc. There has to be a “why” to make the experience worthwhile. Otherwise, you’re going to have a frustrated customer when they take the time to scan your QR code only to be given the same experience they receive every day.

3. Missing a Chance for Better Targeting

You can bet that not all of your customers are going to feel comfortable giving you access to their phone and opting into a mobile marketing campaign. And you know what? That’s OK, because it means you’ll be able to target your marketing to the type of user who is OK with a more personal interaction. To really leverage mobile marketing, find out more about the demographics of the people who do opt into this service and adapt your campaigns to specifically address them. This may including knowing what kind of offers they’re most interested in, the products they buy most, the price point they stay within, the types of deals they respond to, etc. If you don’t know offhand (and why would you?), your analytics will be able to give you this information.

As with anything, if you want customers to do something, you need to give them a reason. People will be more likely to sign up if you send them special discounts and offers that have been hand-crafted for them.

4. Not Optimizing Your Mobile Website

The mobile version of your website should be more than just a shrunken version of what your site looks like on a desktop computer. It should be optimized for a different experience and for a customer coming to you a different intent. We know that desktop users and users pulling you up via a mobile phone are coming for different purposes. They’re not just browsing on their phone; they’re on the hunt for specific information or content. For best performance, use your analytics to understand what your mobile users are after, the pages they request most often, and the mission they land on your site with. This will help you to optimize an experience that is relevant to their needs and that helps them achieve their goals faster. Give your mobile searchers what they want and very little noise.”

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Mobile Shopping Is One Simple Tap Away

One of the issues of mobile shopping is that it can often be a bit clumsy (not to mention impossible!) to tap in the digits of your credit card.  A simple tap would be much preferable!

This has been solved by TapBuy which is a new technology that lets the consumer fill in his information with a few simple taps:

Here is more about TapBuy and how it will contribute to mobile shopping and mobile commerce.

“Available now to retailers, developers, and shopping aggregators, TapBuy facilitates quick and easy sales conversion by storing shopper’s billing and shipping information. TapBuy technology can be integrated into retailer’s mobile apps, which then allows shoppers to make purchases from a series of supported apps and merchants with just a few taps.

Mobile commerce conversions are often prevented due to the inconvenience for shoppers to input all of their information. Typing out usernames, passwords, billing and skipping addresses and credit card information on small mobile devices is meticulous and time consuming. This is a major factor in poor m-commerce conversion rates in comparison to desktop ecommerce. In trials TapBuy’s quick-checkout technology has increased sales conversions for retailers up to 15 times. Conversion rates are increased due to the convenient platform TapBuy provides. Shoppers only have to enter their personal information one time and it is then saved by TapBuy. Once information is stored, mobile shoppers can checkout from any TapBuy-enabled app/merchant by typing their PIN.

TapBuy is a great tool to ensure mobile commerce thrives in 2012. M-commerce is swiftly gaining popularity, which is seen by the 516% increase in global mobile payments this Black Friday in comparison to Black Friday 2010. In addition, more shoppers than ever are browsing ecommerce solutions on mobile devices.

TapBuy also works behind the scenes to group consumers’ items in order to save shipping costs. This technology also helps consumers save money by tracking coupon codes and automatically adding them to customer orders.”

For the full complete article on mobile shopping.

Mobile shopping just got a whole lot easier!  Your consumer (and a sale!) are just a few taps away.  Are you ready for all the mobile shoppers who want to buy from you?

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Are You Ready For Mobile Commerce?

Mobile commerce is a force to be reckoned with. Christmas is over.  But the lessons is brought are not.  One of the biggest lessons for retailers in 2011 was that mobile is hot, hot, hot!  The question you must ask yourself as a retailer is ARE YOU READY?

Here are the three things you need to do:

“1. Create a mobile opt-in database
Encouraging customers to register their mobile numbers is an important starting point. The easiest way to do this is to buy a keyword and shortcode through a mobile services provider. This creates an automated system where customers can text the keyword to the shortened mobile number (e.g. text CARD to 19954536) to register to your database.

To encourage registrations, it’s important to show an immediate benefit (e.g. 10% discount in store today) and to display the keyword and shortcode prominently in store, online, and in your existing marketing channels.

By creating a database, retailers can instantly begin targeting customers through SMS, a simple and cost effective way to begin mobile marketing. Research shows that 90% of SMS messages are opened within three minutes of being received, and 99% are opened overall.

These text messages can be used to deliver timely and relevant offers, encourage foot traffic and repeat customers. If used as part of a wider mobile strategy, they can also link through to dedicated mobile content such as store finder tools, exclusive offers, and/or mobile coupons.

2. Create a mobile website
Given the wide variety of mobile devices on the market, a mobile website can offer a much wider reach than a device specific app and can also be used effectively as part of a wider mobile strategy, for example as a landing page for an SMS campaign, allowing you to track clickthrough rates.

Thought should also be given to what content is more appealing to someone browsing via a mobile device rather than on a PC. Helping people check store locations or opening hours, promoting that day’s best buys, or encouraging opt-ins to an SMS service can all be more effective on mobile than your usual web content.

3. Create or enhance loyalty programs
Mobile communication delivers a higher response rate and therefore a significantly increased ROI from loyalty programs. It also allows retailers to accurately time the moment messages are read and which customers receive them, allowing offers to be highly targeted, interactive, and compelling. As a consumer, if I get a special offer for a complementary item to something I’ve already purchased, say insurance for a TV or boots to go with my jeans, I am going to be much more likely to convert on that purchase.

Mobile can be used to distribute coupons and loyalty cards, with unique codes that can be scanned at the point of purchase and their use tracked and evaluated. This can eliminate altogether the need for consumers to carry all those plastic loyalty cards. Also, by eliminating the need for expensive print and distribution, mobile loyalty campaigns can be much more cost effective and friendly to the environment.”

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I think that mobile commerce is a place where retailers can literally turbocharge their businesses if they know what they are doing.  Do you have any questions about how to make mobile commerce work for you?

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