We all understand intuitively that our online marketing is more powerful when it contains images. Adding images to our online marketing campaigns is an incredibly easy thing to do and it gives us a huge edge on marketers who are still living in a ‘text-only’ world.
Images cross cultural and social boundaries. The social media world, with the introduction of new sites like Pinterest, is becoming increasingly image-centric. Because of that it is getting more and more important to add images to all elements of your online marketing from social posts, products, articles, e-zines, blogs and beyond.
Here are some numbers which just prove our ‘intuition’ is correct.
Facebook users are twice as likely to interact with a post that has an image than with a static link. Engagement levels increase 37% with image-driven content which means your post will be more likely to be ‘shared’ and ‘liked’
According to a recent study, 67% of consumers say that the quality of the product photos is a big factor in whether or not they ultimately purchase off of an e-commerce site.
In the same vein, when people are asked about online stores, they believe that high quality product images is more important than product-specific information (63%), a long description (54%) or even ratings or reviews (53%)
You will get a whopping 94% more views on your articles if you have attached images to them.
When you add an image (or video) to a press release, you will increase your views by 45%
When people search for a business, 60% of those searchers are more likely to visit that business if they see an image.
37% of web users say they pay attention more to a search result when an image is attached.
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