We all understand intuitively that our online marketing is more powerful when it contains images.  Adding images to our online marketing campaigns is an incredibly easy thing to do and it gives us a huge edge on marketers who are still living in a ‘text-only’ world.

Images cross cultural and social boundaries.  The social media world, with the introduction of new sites like Pinterest, is becoming increasingly image-centric.  Because of that it is getting more and more important to add images to all elements of your online marketing from social posts, products, articles, e-zines, blogs and beyond.

The Numbers

Here are some numbers which just prove our ‘intuition’ is correct.

  • Facebook users are twice as likely to interact with a post that has an image than with a static link.  Engagement levels increase 37% with image-driven content which means your post will be more likely to be ‘shared’ and ‘liked’
  • According to a recent study, 67% of consumers say that the quality of the product photos is a big factor in whether or not they ultimately purchase off of an e-commerce site.
  • In the same vein, when people are asked about online stores, they believe that high quality product images is more important than product-specific information (63%), a long description (54%) or even ratings or reviews (53%)
  • You will get a whopping 94% more views on your articles if you have attached images to them.
  • When you add an image (or video) to a press release, you will increase your views by 45%
  • When people search for a business, 60% of those searchers are more likely to visit that business if they see an image.
  • 37% of web users say they pay attention more to a search result when an image is attached.

There are many ways that you can integrate images into your online marketing:

* Your website.  Make sure that you hold onto the old adage that ‘less is more’.  You will want to use one to three images on each page.  Ensure that each image is eye-catching (and make sure to label it with an Alt Tag so that you can get some search engine love from it).  Avoid crowding the page with lots of small images as this can start to feel confusing and your visitor won’t know where to look.  You will also want to be sure to rotate your photos relatively frequently so your page always feels fresh.

* On social media.  Social media works so much better if you use images.  Twitter makes posting images really easy.  It is easy to think of Twitter as a ‘text-only’ social media but you can really draw more attention to your Twitter stream by using images.  Adding images to Google+ and Facebook couldn’t be easier. With each post, you have the option to add an image and you should take advantage of this as often as possible.  Put your photos into ‘albums’ and users will get notified every time you add something to the album.  Just like with your website, add images frequently to keep users interested and engaged and to keep your page looking fresh.

* Use images in your blog posts.  Blog posts are fortified through images and you will get a much higher rate of people reading a post which includes an image. You don’t have to go crazy; keep it down to 1-2 striking images per post.

* Integrate images into your e-zine.  Another place where images are much appreciated are in your e-zine.  No one wants to wade through a sea of text-only content.  So lighten the message up through an engaging image.