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Posted on February 9, 2009 in Social Media by admin
communications, social media, technology
The newest computer can only compound, at speed, the oldest problem in the relations between human beings, and in the end the communicator will be confronted with the old problem, of what to say and how to say it. Edward R. Murrow
We are all in love with technology. We love to embrace the latest gadget or tool. It is intoxicating. And there is so much intoxication available nowadays, we are all stumbling around like a bunch of drunken sailors.
But in our collective giddiness about technology, we may have forgotten one very important point. At the end of the day–and oh so ironically- the technology is actually not so important at all.
Why? Because technology is not and never will be the message. A technologocial tool is only one thing-a mere message carrier. What is REALLY important however is the message itself. What we communicate. And how we communicate it.
As companies grapple to understand their role in the new Social Media Age, their first lesson must be this one-that the meaning of their message and the tone of their conversation is what counts. Not the shell in which that message is carried.
Communications is the key word. NOT Technology.
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