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10 Ways To Creating First-Rate Content For The Social Web

Posted on April 28, 2010 in The Basics by admin

High-quality content is absolutely crucial to your success on the Social Web. The problem is generating lots of interesting ideas consistently over time is no easy task.

Here are some tips on how to create superior content that will enhance your social conversation and grow your community.

  1. Make sure you know exactly what you want to talk about. Do this by identifying a precise area of expertise upon which you want to build your reputation.
  2. Once you have identified your subject area (s), generate a series of terms that relate to your subject. You can use Google keywords (free) or Wordtracker to help you
  3. Research your terms. Go to sites like Google, Technorati or Delicious. Think about exploring your keywords adding phrases like How To, Helpful Hints or Top 10.
  4. Keep track of topics that will appeal to your community and organize them in a file(either physical or online). .
  5. Go offline. Unearth other ideas by reading magazines and newspapers, watching television and DVDs, or talking to prospects/customers.
  6. Download the free software, Audacity, Record ideas or out of the ordinary personal stories which can be used as pertinent content. .
  7. Use social bookmarking to keep track of remarkable websites, articles or blog posts which relate to your key terms.
  8. Once you have generated at least 50 ideas, decide what form your content will take. Is this going to be a blog post? A tweet? A video?
  9. Generate high-quality content. Make it easy to read (i.e. scan) with subheads, small paragraphs, bullet points and the integration of keywords Don’t forget to add visual images (photos, graphics and video) to bring your content alive.
  10. Repurpose your content. Use every piece of content at least three ways. For example, a blog post can be made into a podcast, online video and an article as well as posted throughout your Social Web.
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31 Comments for this entry
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August 24, 2010
04:31

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November 21, 2010
01:18

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November 21, 2010
09:52

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November 21, 2010
21:16

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George Williams
November 25, 2010
03:49

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November 25, 2010
15:28

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November 25, 2010
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November 26, 2010
16:31

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November 27, 2010
15:33

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November 28, 2010
15:47

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December 6, 2010
08:34

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Jamie Iomo
December 7, 2010
22:30

Hello

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December 8, 2010
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December 8, 2010
16:16

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December 8, 2010
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Dewayne Claiborne
December 8, 2010
20:51

Good info and right to the point. I don’t know if this is truly the best place to ask but do you guys have any ideea where to hire some professional writers? Thx :)

susan
December 9, 2010
11:44

I have several professional writers on my team if you need any help. Best, Susan

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December 29, 2010
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December 29, 2010
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December 29, 2010
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